The Haunting Hour: Don’t Think About It

A goth-tinged new girl who uses scary pranks to cope with moving to a new town and school. She is clever, impulsive, and fiercely protective of her younger brother, Max, even as she struggles with the consequences of her tricks. Her drive to prove herself leads her to uncover the danger behind The Evil Thing and to take charge in the plan to stop it.

Cassie’s younger brother, curious and initially fearless, who becomes entangled in the Evil Thing’s awakening. He requires encouragement to confront his fears and to play a part in the danger-filled rescue. His development centers on overcoming fear through siblings’ support and courage.

A popular boy who Cassie likes and teams up with to save Priscilla and the others. He brings quick thinking and practical help to the plan, showing that bravery also means helping others when danger arises. His involvement strengthens Cassie’s resolve and partnership.

A bully and the Halloween Queen whose actions trigger the initial conflict. She becomes a target of the monster after Cassie’s prank escalates the danger. Her arc includes facing consequences and witnessing the stakes of real fear.

The enigmatic store owner who travels the world every Halloween in search of a person who loves to scare others, then tricks them into releasing the Evil Thing as a lesson. He provides the riddle and disappears, leaving the kids to piece together a solution.

A delivery driver who gets caught up in the monster’s chaos during the Halloween events. He is one of the victims momentarily seized by the Evil Thing, later freed as the kids attempt to end the threat.

A two-headed monster birthed from The Evil Thing book: one head sucks blood while the other eats flesh. It becomes alive through Max’s thoughts and terror, growing in power as fear spreads among the group. Its offspring hatch as part of the escalating danger.