Our Brand Is Crisis

As Ben and Nell navigate the snowy mountains, they engage in a thoughtful conversation about their goal to sway Jane's support towards Pedro Castillo, a Bolivian Senator in the presidential race. The stakes escalate further as they consider the influence of Rivera, who currently leads in the campaign.

Upon arriving at Jane's artistic sanctuary, Ben is struck by her beautifully crafted pottery. A notable interaction arises when Nell's possessiveness over a dark bowl highlights the complexities of their relationship.

Inside her home, Jane reveals her newfound passion for pottery, which serves as a substitute for her previous dependencies on cigarettes and whiskey. This shift represents a significant change in her lifestyle as she seeks stability in her life amidst political turmoil.

Jane struggles with the high altitude upon arriving in La Paz, requiring an oxygen mask to breathe properly. This new environment impacts her demeanor as they head to the campaign headquarters, setting a tense atmosphere for the campaign ahead.

At the campaign headquarters, Jane attempts to remain low-profile but is urged by her advisors to connect with constituents deeply. This comes at a critical time as Castillo trails Rivera by 28 points, pressing them to formulate a strategy that resonates.

During an outdoor commercial shoot, Castillo seeks to present himself as a heroic figure. However, Jane feels unwell, watching as the young actress questions Castillo's capabilities, further amplifying her concerns about the campaign's direction.

The initial focus group reaction to Castillo's advertisement is overwhelmingly negative, highlighting the need for a strategic pivot. Jane's candid feedback to Castillo about feeling ill at the sight of him signals deeper issues that need to be addressed.

At a crowded campaign event, an unexpected disruption occurs when a masked person throws an egg at Castillo. This chaotic moment escalates as Castillo retaliates, revealing the volatile environment surrounding their campaign and the increasing stakes involved.

In the aftermath of the egg incident, Jane strongly advises Castillo against issuing an apology, believing it will undermine his values. She stresses the importance of maintaining their narrative in the face of crisis, likening their situation to the infamous 'Daisy' advertisement.

As Rivera's lead grows more apparent with a 39% standing against Castillo's 10%, Jane shares lighthearted moments with Eduardo, contrasting the pressures of their situation. The poignant image of a Rivera doll serves as a reminder of the challenges ahead.

Jane and her team work to revamp Castillo’s public image, pushing him to appear more relatable and down-to-earth. However, disagreements among senior advisors threaten this new direction, creating tension within the campaign as external pressures mount.

During a commercial shoot, a tragic incident involving a llama occurs, underlining the harsh realities of their campaign. This event prompts Jane to confront the darker aspects of their efforts and its emotional toll on everyone involved.

Jane introduces LeBlanc, a savvy investigator tasked with uncovering damaging secrets about Rivera. Her suggestion to probe Castillo's past raises concerns and highlights the fierce tactics that may be necessary as they strive for victory.

As Castillo considers more aggressive campaigning strategies, tensions within the team heighten, especially with Candy's attempts to reconnect with Jane. Jane's antics involving a Rivera doll lead to her temporary arrest, complicating their campaign dynamic.

Approaching Election Day, Jane's increasingly aggressive tactics yield mixed results, prompting her to reevaluate her relationship with politics. The intertwining of personal and professional stakes becomes salient amidst the tumult of the campaign.