Our Brand Is Crisis

As Ben (Anthony Mackie) and Nell (Ann Down) traverse the snowy mountains, their conversation shifts to the complex task of swaying Jane’s support towards Pedro Castillo, a Bolivian Senator in the presidential race. With Rivera in the lead, the stakes are raised further by the involvement of Pat Candy (Billy Bob Thornton), Nell’s long-time rival, who adds a personal dimension to the political battle. Upon reaching Jane’s artistic sanctuary, filled with exquisitely crafted pottery, Ben is captivated by a remarkable dark bowl, but Nell’s possessiveness reveals the depth of their relationship as she quickly claims it back.

Inside, Jane shares her new passion—pottery, a happy substitute for her previous vices of cigarettes and whiskey. United by their mission, Ben and Nell aim to persuade Jane to support Castillo’s low-influence presidential campaign, navigating a political landscape rife with challenges.

Upon their arrival in La Paz, Bolivia, Jane feels the effects of the high altitude, struggling to breathe and requiring an oxygen mask. Her sharpness dulls under the pressure as they make their way to the campaign headquarters. In the initial meeting, Jane tries to remain inconspicuous, but her advisors push for a heartfelt connection with the constituents, even as Castillo trails Rivera by a daunting 28 points. Ben discovers Jane in her hotel room, still distressed from the altitude effects.

Meanwhile, the campaign crew readies for an outdoor commercial shoot, presenting Castillo as the heroic figure. A young actress doubts his ability to catch her, and from the sidelines, Jane watches, feeling poorly. As the focus group reacts negatively towards the advertisement, it becomes evident they must pivot. Castillo seeks Jane’s insight, only to hear her candid response about feeling nauseated at his sight, indicating a deeper issue that needs addressing.

The tension escalates backstage where Jane is spotted by Candy, who expresses shock at her continued investment in the campaign. His seemingly casual suggestion to grab drinks hints at the complicated dynamics they share, setting the stage for upcoming challenges.

During a crowded event, an unexpected disruption occurs when a masked individual throws an egg at Castillo, leading to a chaotic scene where he responds with a punch, only to be saved by Eduardo (Reynaldo Pacheco). Candy’s knowing smirk amplifies the rising stakes.

Convinced Candy masterminded the egg incident, Jane urges Castillo to resist issuing an apology, insisting he maintain his values in crisis. She emphasizes the importance of owning the challenge instead of allowing it to dictate their narrative. In a crucial meeting, she compares their plight to the famous “Daisy” advertisement, explaining that they are at a critical juncture where manipulation of public perception is essential.

As the campaign’s outlook darkens—Rivera boasting a staggering 39% against Castillo’s mere 10%—Jane enjoys a light moment with Eduardo, sharing Paul Newman Steak Sauce as a whimsical token. Yet, a glimpse of a Rivera doll poignantly reflects the difficult journey ahead.

Jane and her team face pushback as they try to revamp Castillo’s approach, encouraging him to show a more relatable, rugged side to voters. With Eddie, who idolizes Castillo, at her side, she navigates through senior advisor disagreements on strategy and execution. The atmosphere grows heavy when tragedy hits during a commercial shoot as a llama meets a tragic end, leading Jane to confront the dark realities embedded in their campaign.

As they regroup, Jane introduces LeBlanc (Zoe Kazan), a savvy investigator to unearth damaging secrets about Rivera. Her unexpected directive to probe Castillo’s past sends ripples of uncertainty throughout the team, hinting at the gritty realities of negative campaigning they must embrace.

Tensions rise further when Castillo hesitantly considers these aggressive tactics. Meanwhile, Candy waits for the opportunity to rekindle his connection with Jane, who grapples with her amplified influence. An incident involving Jane and her mischievous conduct involving a Rivera doll further strains the campaign, leading to her temporary arrest, leaving her reconsidering her conduct while Castillo tolerates her unpredictability for the sake of his campaign.

As the campaign intertwines with personal histories, old wounds begin to resurface, and Jane embarks on her own misguided journey amidst a tumultuous landscape. Each new development reveals the often harsh and brutal world of political maneuvering, where scandal and strategic positioning can turn the tide in an instant.

With the stakes rising, Jane’s tactics become increasingly aggressive, causing friction within the team as she plays a delicate balance between public perception and authenticity. While Castillo attempts to engage with voters, Jane’s overarching strategies lead to rockier territories, exemplified by her infamous llama incident and her growing tensions with Candy.

As they approach the climax of the campaign with Election Day looming, Jane’s strategies yield both success and backlash, ultimately forcing her to reassess her relationship with politics, revealing tough truths about personal sacrifice and the cost of ambition amidst a backdrop of societal unrest. Amid the chaos, their connections deepen, leading to visceral interactions that unlock broader narratives of growth and realization, reminding them all that in the relentless pursuit of change, personal ties can blur the lines between professionalism and sincerity.

Last Updated: October 24, 2024 at 07:41