Our Brand Is Crisis

The film opens with Jane Bodine, nicknamed 'Calamity Jane', being interviewed following her controversial retirement from political campaigning. Known for her willingness to support any campaign that meets her financial expectations, Jane reflects on her tumultuous history in the political arena.

In the snowy mountains, Ben and Nell strategize on how to persuade Jane to take on the campaign for Pedro Castillo, who is significantly behind in the polls. Their conversation highlights the urgency of their mission as they are well aware of the political stakes involved.

Upon their arrival at Jane's home, they discover her new focus on pottery, showcasing her vibrant creations. However, Nell's sudden mention of Rivera, a rival candidate, brings Jane back to the harsh realities of political competition.

As the team analyzes the current polling results, they reveal Castillo's dismal 8% compared to Rivera's 36%. Faced with the dire situation, Jane ultimately accepts the campaign offer, marking her return to the political landscape.

Jane arrives in La Paz, Bolivia, where she quickly struggles with the high altitude and her deteriorating health. This situation leads her to withdraw from significant interactions with the campaign team, putting her commitment to the test.

Throughout the campaign, Jane emphasizes the importance of authentic connections with ordinary citizens. She urges Castillo to embrace his true self rather than conforming to public expectations, challenging the team's superficial approach.

In a wild turn of events, a public appearance leads to a humorous egg-smashing incident aimed at Castillo. This moment encapsulates Jane's unconventional methods and the chaotic atmosphere surrounding the campaign.

Jane's insistence on authentic representation generates a media frenzy, bringing attention to Castillo's campaign. This results in a series of controversial advertisements directed at Rivera, escalating tensions in the political race.

As the team prepares for a crucial debate, Jane's fiery temperament clashes with Castillo's leadership style. This conflict highlights the challenges and complexity of their partnership, underscoring the difficulties in campaign management.

As election day approaches, revelations and scandals shift the campaign dynamics dramatically. Jane navigates her evolving friendship with a young campaign worker, Eddie, while confronting her fears about the future.

The film culminates in a captivating montage of record voter turnout as the election draws to a close. Castillo's narrow victory serves as a reminder of the sacrifices made and the realities of political life.

In the aftermath of the election, Jane makes a significant decision to step away from the chaos of political campaigning. This choice resonates deeply amidst the backdrop of protests and changing tides in Bolivia, symbolizing her desire for a new path.