Our Brand Is Crisis

In the bustling, high‑altitude landscape of Bolivia, a country where political ambition collides with stark social realities, a legendary campaign operative returns from self‑imposed exile. Jane Bodine, once famed as “Calamity Jane” for her willingness to sell her expertise to the highest bidder, steps back into the arena after a scandal forced her retirement. Drawn by a desperate appeal to revive a floundering presidential bid, she is thrust into a world of vibrant streets, soaring mountains, and a media climate as mercurial as the Andean weather.

The film balances sharp satire with genuine tension, painting the political theater of Bolivia as both a stage for grand spectacles and a crucible for personal sacrifice. Jane assembles a tightly knit crew—among them the pragmatic fixer Ben and the fervent idealist Nell—whose differing philosophies create a lively, sometimes combustible dynamic. Their efforts are directed toward a charismatic, under‑dog senator, Pedro Castillo, whose campaign hinges on authenticity amid a sea of polished opposition. The tone oscillates between witty, off‑beat moments and the weighty consequences of manipulating public perception, inviting viewers to question the cost of winning at any price.

At its core, the story follows Jane’s relentless drive to outmaneuver a shadowy professional rival and rebuild her shattered reputation. As she pushes the boundaries of conventional campaigning, the narrative probes the personal toll that such a cut‑throat approach exacts, hinting at the fragile line between strategic brilliance and moral compromise. The atmospheric backdrop of Bolivia, coupled with a cast of characters each wrestling with their own ambitions, sets the stage for a compelling exploration of power, redemption, and the uneasy alliance between idealism and cynicism.

Last Updated: August 10, 2025 at 04:16