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Plot Summary

Our Brand Is Crisis (2015) Plot Summary Explained

Release, runtime and language
2015 · 107 min · English
Directed by
David Gordon Green
Starring
Billy Bob Thornton, Sandra Bullock
Budget
$28M

A renowned but weary political strategist, Jane Bodine, known as "Calamity," comes out of self-imposed exile to manage a presidential campaign in Bolivia. Determined to defeat her professional rival and rebuild her career, she assembles a skilled team and implements a bold, aggressive campaign strategy. However, as the election intensifies, Jane confronts unexpected challenges and must confront the personal toll of her ruthless tactics and the impact on the Bolivian political landscape.

On this page (6)
  1. 1 Where to watch
  2. 2 What happens: full plot
  3. 3 Plot questions answered
  4. 4 Movie threads
  5. 5 Movies like Our Brand Is Crisis
  6. 6 Every angle

Where to watch

Where to Watch Our Brand Is Crisis (2015)

Where can you watch Our Brand Is Crisis? Stream, rent or buy it in the US, including on Amazon Video, Apple TV Store and Fandango At Home: current JustWatch availability with up-to-date prices.

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Full plot summary · contains spoilers

What Happens in Our Brand Is Crisis: Full Plot Summary

The whole story of Our Brand Is Crisis (2015) explained, from the opening scene to the final frame: every key event, every twist and what it all adds up to. Read it as a quick recap before the sequel, to check a scene you missed, or to finally understand what really happened.

The film opens with Jane Bodine (Sandra Bullock) undergoing an interview where she is introduced as the infamous Calamity Jane, known for her willingness to support any campaign, provided the financial compensation meets her standards. Following her retirement due to a scandal involving election laws, Jane recounts the events that transpired post-resignation.

Meanwhile, Ben (Anthony Mackie) and Nell (Ann Down) navigate the snowy mountains, discussing their strategy to persuade Jane to take on the campaign for Pedro Castillo, a Bolivian Senator trailing significantly in the polls. Upon arriving at Jane's home, she reveals her new lifestyle focused on pottery, with her living space adorned by various pottery creations, to which Ben shows admiration. However, Nell quickly snatches away a bowl, calling attention to a rival candidate, Rivera, who has enlisted Jane's former adversary, Pat Candy (Billy Bob Thornton).

As the story unfolds, the current polling shows Castillo at a mere 8% compared to Rivera's leading 36%. After accepting the campaign offer, Jane finds herself in La Paz, Bolivia, struggling with the high altitude. This setback exacerbates her already unwell condition, causing her to retreat from initial meetings with the campaign team.

While Castillo's campaign team emphasizes the importance of connecting with ordinary citizens, Jane finds herself continually grappling with her health, only partially present at various commercials and focus groups. At one pivotal moment, she challenges the campaign’s focus on appearances and insists on a more substantive approach to character and narrative, advising Castillo to embrace his true self instead of conforming to public expectations.

As tensions mount, Jane's unconventional strategy gives rise to both chaotic and humorous events, including an unexpected egg-smashing incident aimed at Castillo during a public event. Jane’s insistence on authentic representation gradually garners attention, igniting a media frenzy and controversial ads aimed at Rivera, propelling Castillo's campaign amidst rising stakes and emotional turmoil.

In a tense debate preparation, Jane’s fiery temperament clashes with Castillo's leadership style, showcasing the inherent struggles of their partnership. While they navigate the gravitational pull of the election, her tactics evolve, ultimately leading to a provocative and risky negative campaign against Rivera.

With each revelation and scandal, the dynamics shift dramatically as the election day approaches. Jane’s instincts and burgeoning friendship with a young campaign worker, Eddie, reveal deep-seated fears about both personal and political futures.

As the film concludes, a captivating montage reveals a record voter turnout, culminating in Castillo's narrow victory, albeit with a haunting reminder of the compromises and harsh realities of political life. Jane ultimately makes a poignant choice to step off the carousel of political chaos and pursue a new path, a decision that resonates powerfully amid the growing protests and shifting tides in Bolivia.

Last updated: November 03, 2024 at 21:16

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Plot questions answered

Our Brand Is Crisis Plot Explained: Your Questions Answered

The questions people ask most about Our Brand Is Crisis (2015): what happens in the confusing scenes, why the characters do what they do, the twists, hidden details and what the ending means. Each answer contains spoilers.

Q1

Why does Jane agree to manage Castillo's campaign?

Jane agrees to take the campaign primarily to defeat her long-time rival Pat Candy, who is working for rival candidate Rivera. After years in self-imposed exile due to a scandal, Jane sees this as an opportunity to rebuild her career and prove she still has what it takes to win.

Foreshadowing: Earlier, Nell mentions that Rivera has enlisted Jane's former adversary Pat Candy, triggering Jane's competitive instincts.

  • jane bodine
  • pat candy
  • rivera
  • castillo campaign
  • political strategist
Q2

What is the 'Our Brand Is Crisis' campaign strategy?

The strategy involves embracing crisis and negativity as a campaign tool. Rather than running a traditionally positive campaign, Jane implements aggressive tactics including controversial attack ads against Rivera. The approach is to create chaos, generate media attention, and ultimately shift voter perception through bold, sometimes ruthless messaging.

Foreshadowing: Jane is introduced as 'Calamity Jane,' known for taking on any campaign regardless of moral considerations, setting up her willingness to use hardball tactics.

  • crisis strategy
  • attack ads
  • negative campaigning
  • media frenzy
Q3

How does Jane's health affect her work in Bolivia?

Jane struggles significantly with La Paz's high altitude, which exacerbates her existing health issues. This causes her to miss initial meetings with the campaign team and limits her participation in early commercials and focus groups. Her reduced presence creates tension with the team who expects her full engagement.

Foreshadowing: The film establishes early on that Jane is 'unwell' before she even arrives in Bolivia.

  • jane health
  • altitude sickness
  • la paz
  • bolivia campaign
Q4

Why is Castillo's campaign polling at only 8%?

Castillo starts at 8% in the polls because he is relatively unknown compared to Rivera, who already has strong name recognition and a 36% lead. The campaign is considered a long shot, and many view it as unwinnable, which is why top political consultants like Jane are hesitant to take it on.

Foreshadowing: Ben and Nell's mission to persuade Jane emphasizes the dire political stakes and urgency of the situation.

  • polls
  • 8 percent
  • castillo behind
  • rivera lead
  • underdog campaign
Q5

What is the egg-smashing incident in the film?

During a public campaign event, someone smashes eggs at Castillo, creating a chaotic and memorable moment. This unexpected incident exemplifies Jane's unconventional approach to campaigning, which embraces controversy and authenticity over polished, traditional political theater.

Foreshadowing: Jane's insistence on authentic representation rather than manufactured photo opportunities sets up these unpredictable campaign moments.

  • egg incident
  • public event
  • chaos
  • castillo campaign
Q6

Why does Jane insist on authenticity for Castillo?

Jane pushes Castillo to embrace his true self rather than conforming to typical political expectations. She challenges the team's focus on appearances and advises him to be genuine with voters. This strategy generates media attention and helps differentiate Castillo from his polished rival Rivera, ultimately contributing to his unexpected rise in the polls.

Foreshadowing: Jane's early advice to 'be authentic' foreshadows the campaign's distinctive approach and the contrast with Rivera's conventional messaging.

  • authenticity
  • genuine
  • castillo character
  • voter connection
  • honesty
Q7

Why does Jane launch negative ads against Rivera?

Jane launches negative ads against Rivera because Castillo is far behind in the polls and cannot win with traditional positive campaigning. The aggressive attack ads are designed to undermine Rivera's credibility, create doubt among his supporters, and generate media coverage that puts Castillo's name in the conversation. This high-risk strategy becomes a key turning point in the race.

Foreshadowing: Jane's history as 'Calamity Jane' and her willingness to do 'whatever it takes' establishes her comfort with negative campaigning.

  • negative ads
  • rivera attack
  • attack ads
  • political tactics
  • smear campaign
Q8

What is the relationship between Jane and Eddie?

Eddie is a young campaign worker who develops a friendship with Jane throughout the election. Their relationship reveals Jane's personal side and her growing connection to the campaign beyond just professional strategy. Through Eddie, Jane confronts her fears about both personal and political futures as the election intensifies.

Foreshadowing: The timeline notes Jane's 'burgeoning friendship with a young campaign worker, Eddie' as the stakes rise.

  • eddie
  • young campaign worker
  • friendship
  • jane relationship
Q9

How does Castillo win the election despite being behind?

Castillo wins a narrow victory through a combination of factors: Jane's aggressive negative campaigning against Rivera, the media attention generated by their unconventional strategy, Castillo's authentic message resonating with voters, and high voter turnout. The record voter participation montage suggests the campaign successfully mobilized people who typically don't vote, tipping the election in Castillo's favor.

Foreshadowing: The shift in campaign dynamics and series of revelations leading up to election day build toward this unexpected outcome.

  • castillo victory
  • election win
  • narrow victory
  • voter turnout
  • record turnout
Q10

Why does Jane leave at the end? What does the ending mean?

Jane chooses to step away from political campaigning after Castillo's victory because she has realized the personal toll of her ruthless tactics. The ending is bittersweet: while Castillo wins professionally, Jane recognizes the compromises and harsh realities of political life. The presence of protests in Bolivia highlights that victory doesn't equal satisfaction, and her choice to pursue a new path represents her rejection of the political chaos she helped create.

Foreshadowing: Jane's reflection on the personal toll throughout the film and her desire for a new path foreshadow her decision to leave.

  • jane leaves
  • ending
  • bittersweet
  • protests
  • castillo win
  • new path
  • pursue pottery
Q11

What do the protests at the end of the film represent?

The protests appearing after Castillo's victory represent the unresolved tensions and dissatisfaction in Bolivian politics. Even though Castillo won, the protests suggest his election doesn't satisfy all citizens and that political challenges continue. This element gives the film its bittersweet tone, showing that winning an election doesn't necessarily solve underlying societal issues.

Foreshadowing: The 'changing tides in Bolivia' mentioned throughout foreshadows ongoing political instability.

  • protests
  • bolivia
  • political unrest
  • ending
  • tides change

Movie threads

More Movies Like Our Brand Is Crisis, by Mood & Story

Curated lists built around what makes Our Brand Is Crisis tick: the same mood, the same kind of story or the same emotional payoff. Each list explains why these movies belong together.

Movies about cynical strategists like Our Brand Is Crisis

Stories where brilliant but weary experts play ruthless games of influence. Explore movies like 'Our Brand Is Crisis' that feature brilliant but weary experts navigating high-stakes games of power and influence. If you enjoyed the tense, cerebral world of political strategy and moral compromise, these films offer similar stories of professional rivalry and the personal cost of winning.

  • cerebral
  • tense
  • cynical
  • strategic
  • grimy
  • anxious
  • Tone: tense, cynical
  • Pacing: steady, methodical
Why these movies?

The story pattern: These narratives typically follow a master strategist, often coming out of retirement or facing a formidable rival, as they dive into a high-pressure conflict. The plot unfolds through tactical maneuvers, psychological warfare, and ethical dilemmas, leading to a victory that often feels hollow or comes at a great personal cost, challenging the protagonist's worldview.

Why they belong together: Movies in this thread are grouped by their shared focus on cerebral tension, professional cynicism, and the gritty realism of high-stakes competition. They feature morally ambiguous characters whose expertise is both their greatest asset and their tragic flaw, creating a consistently engaging and thought-provoking experience.

Movies with bittersweet victories like Our Brand Is Crisis

Journeys where professional success is achieved but leaves a bitter aftertaste. Find movies similar to 'Our Brand Is Crisis' that explore the theme of bittersweet victories and the moral cost of ambition. These films, like political dramas and character studies, show protagonists achieving their goals but being left to grapple with the hollow feeling and ethical consequences of their actions.

  • bittersweet
  • thoughtful
  • regretful
  • ambiguous
  • weary
  • tense
  • Tone: bittersweet, tense
  • Pacing: steady, deliberate
Why these movies?

The story pattern: The narrative pattern follows a determined character striving for a clear objective—winning an election, closing a deal, achieving fame. The journey is marked by increasing moral compromises. The climax brings success, but the resolution focuses on the emotional fallout, revealing the hollowness of the triumph and prompting a personal reckoning for the protagonist.

Why they belong together: These films are united by their exploration of ambivalent endings, where achievement and regret coexist. They share a moderate emotional weight and a tone that balances tension with melancholy, appealing to viewers who appreciate stories that challenge simple notions of success and failure.

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Every angle

Our Brand Is Crisis (2015) Explained: Plot, Timeline & Characters

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