Generation P

Following the fall of the Soviet Union, Babylen Tatarsky, a graduate student and poet, finds himself homeless on the streets of Moscow. This drastic change in his life sets him on a journey of self-discovery and adaptation in a chaotic post-Soviet society.

As Tatarsky navigates his new reality, he discovers his talent for creating Russian versions of Western advertisements. His success as a copywriter marks a turning point, introducing him to a world defined by consumerism and materialism.

Despite his professional achievements, Tatarsky grapples with existential questions about meaning in a culture overwhelmed by self-indulgence. He begins to explore the underlying forces that shape desires and beliefs within this new societal framework.

During his quest for understanding, Tatarsky becomes attuned to coincidences that hint at hidden patterns in life. This realization prompts him to search for a deeper truth within the chaos surrounding him.

Tatarsky's journey takes an intriguing turn when he reads about Mesopotamian religious practices, leading him to contemplate the connection between ancient beliefs and contemporary life. This newfound knowledge shifts his perspective on spirituality and existence.

Tatarsky enhances his quest with the consumption of hallucinogenic mushrooms, cocaine, and vodka. This indulgence helps him access altered states of consciousness, further fueling his search for meaning in a fractured reality.

Using a ouija board, Tatarsky channels messages from Che Guevara, who pens a treatise on identity, consumerism, and the impact of television. This supernatural encounter deepens Tatarsky's understanding of the forces at play in modern society.

As Tatarsky delves deeper into the world of advertising and media, he uncovers unsettling truths about politics and reality. He realizes that the events portrayed on television are fabrications designed to manipulate public perception.

Tatarsky ascends to the pinnacle of the advertising industry, only to discover the shocking connection between his firm and the goddess Ishtar. This revelation reveals the eerie underbelly of the corporate world steeped in myth and power.

In a dramatic turn of events, Tatarsky learns that his firm's primary aim is to prevent the awakening of Ishtar's enemy, the canine Phukkup. The potential chaos and destruction that could ensue fuels his inner conflict regarding his role in this dark narrative.

Tatarsky ultimately participates in a ritual sacrifice, solidifying his position within the mythology of advertising. This event seals his fate as he becomes intertwined with Ishtar's realm, blurring the lines between reality and illusion.

After the ritual, Tatarsky is elevated to the role of Ishtar's regent, embodying her presence in a digital form. This transformation signifies his complete immersion into the world of advertising and illusion, stepping away from his authentic self.

In the concluding chapter, Tatarsky's electronic double permeates Russian television, symbolizing the persistent influence of media on public consciousness. This shift marks a poignant irony as he had once sought the unmediated reality beyond the illusion.

The epilogue reveals that the 'P' in Generation P signifies 'Generation Pizdets,' highlighting the disillusionment felt by many in the post-Soviet era. This commentary underscores the film's critique of modern societal values and the impact of consumer culture.