Superstar

On the way to work, Martin realizes he has inexplicably become a national celebrity. He finds strangers recognizing him and his quiet routine crowded by attention, yet he can't comprehend why this is happening. He repeats the question 'Why?' as his ordinary life spirals into media fascination.

Desperate to regain privacy, Martin consults a lawyer who helps him navigate the invasion of his privacy. The lawyer connects him with Fleur Arnaud, a sharp media agent who thrives on managing publicity. The meeting marks the first step into a world he never asked to join.

Fleur begins shaping Martin's public image, arranging interviews and appearances. Her strategy unintentionally amplifies his fame rather than restoring his anonymity. The negotiations blur the line between help and exploitation.

Martin appears on Fleur's television show, where every word he says is twisted into a symbolic statement. The audience reads significance into his pleas for privacy, and his fame grows even as he asks to be left alone. The performance marks a turning point from sympathy to spectacle.

The more Martin tries to retreat from the spotlight, the more relentless the attention becomes. He is told his behavior is disruptive at his job and is chased by well-wishers and paparazzi. The constant scrutiny erodes his sense of self.

Fleur's closeness with Martin deepens, even as she is involved with the studio's manipulative producer. The conflicting loyalties and romantic entanglements strain their relationship and complicate the public narrative. Martin begins to realize he is being exploited as a spectacle.

Martin's finances deteriorate as fame fails to translate into stability. The TV studio offers him a chance to cash in on his status, but he refuses to monetize his misfortune. This choice marks a rejection of further sensationalism and a vow to reclaim dignity.

A TV host introduces Martin to questionable figures who want him involved in unsavory activities. He stubbornly refuses, maintaining his moral lines despite the pressure. The encounter foreshadows how the industry weaponizes fame.

The public turns against him as the backlash intensifies. A woman strikes him and spits on him in a grocery store, a stark sign of his fallen status. He becomes the target of a hostile crowd and is driven further into isolation.

Hounded by the mob, Martin hides out with Philomène, a drag queen who previously appeared with him on a talk show. The unlikely refuge offers a momentary escape from the relentless attention. Their odd companionship underscores the instability of his life.

Martin returns to the studio to seek help, only to be treated with contempt by the producer. The producer then reveals that Fleur has disappeared, removing one ally and heightening his sense of abandonment. The power dynamics in the television world become clearer.

Months later, we glimpse Martin at a private launch for an autobiography ghost-written for him. Some friends from the celebrity period remain, but the shine has faded and he seems largely forgotten. The event hints at a life he can no longer reclaim.

The doorbell rings and Fleur returns, offering one last thread of connection. A passage read by Philomène from the autobiography triggers a change of heart, and Martin decides to pursue Fleur, suggesting a possible attempt to reclaim what was lost. The film ends with them seemingly heading back toward the launch.