Like or Die

Fatima uses money taken from her wealthy but distant father to buy herself a smartphone, stepping into a world she has never lived in before. This act marks the start of her curiosity with social media and the possibility of being seen. Her sheltered life in Mexico City begins to crack as she pursues online attention.

At one of Jackie's seminars, Fatima breaks down and confesses that her mother killed herself when she was a child, a fact she partly blames herself for. Her father gives her pills for an unnamed disorder, deepening her sense of fragility. The moment sets the tone for the toxic positivity she will imitate online.

Inspired by the seminars, Fatima posts in the style of positive empowerment and quickly gains attention online. She mimics Jackie’s persona, weaving uplifting messages with a naïve, childlike demeanor that attracts fans and critics alike. Online attention begins to blur the lines between reality and performance, setting the stage for harassment by a persistent commenter named FelixPerro.

Sofi and Cami pull Fatima into their world of nightlife and media, taking her to a nightclub where she drinks and hallucinates her father coming to pick her up. The spectacle exposes her naïveté and susceptibility to glamorized consumption. The night becomes a brutal introduction to how far people will go for a viral moment.

Sofi and Cami guide Fatima through fandom culture, culminating in a photoshoot where she is given the moniker 'señora influencer.' The branding cements her new identity and raises expectations about the content she will create. The boundary between authentic feeling and performative optimism continues to erode.

During a livestream from Sofi’s kitchen, Fatima's precarious situation becomes public after Sofi berates her and admits they were using her for their own gain. The moment exposes the parasitic nature of some 'friends' in the influencer world. Fatima's fragile mental state becomes more evident as viewers react online.

In a psychotic breakdown, Fatima stabs Sofi and kills her. When Sofi’s violent boyfriend Juan returns, Fatima kills him as well, erasing the threat. The killings pivot her from victim to a literal killer in the eyes of the public.

The media seize on Fatima’s alleged self-defense, presenting her as a heroic figure who fought off 'haters.' She appears on a late-night talk show and sings a self-penned love song to roaring applause. Her fame skyrockets even as her mental health deteriorates.

After Fatima suffers a stroke, Joaquín reveals to his daughter that she is responsible for her mother's death in a car crash caused during an argument. The truth fractures what remains of her delusional optimism and adds real-world consequences to her online ascent. The revelation reframes her past and complicates her relationships.

Jackie threatens to sue over stolen content, and Fatima retaliates by attacking her in a hotel setting. The confrontation marks a turning point where Fatima's grip on reality loosens and violence shifts into the real world outside the online realm. The incident foreshadows the extent of Fatima's unraveling.

Fatima buys a taser and begins stalking her 'haters,' abducting them and holding them captive in her father's basement while forcing them to sing along to her music. One target dies after mispronouncing the lyrics, escalating the stakes and showing the consequences of her instability. The captivity reveals how far her obsession with online validation has driven her.

Cami grows suspicious and goes to the house, discovering the kidnapped victims. Fatima knocks her out and forces her to watch the singing livestream, which is being watched by millions. Fatima sets the house on fire with the intent to kill Cami and the others, but in a moment of lucidity, unties them and lets them go. FélixPerro arrives and knocks Fatima out, leaving her to die in the fire.

Despite the chaos, Fatima's notoriety continues to grow, with some calling her a martyr for cyberbullying while others deem her psychotic and a monster. Her father hints at making a movie based on his daughter, turning real tragedy into entertainment. The public remains obsessed with her life and its sensational ascent and collapse.

Some time later, a woman in Buenos Aires drops her son off at a daycare, where she’s greeted by Fatima. She has escaped the fire and left Jackie, whom she had kidnapped, to die in the blaze. Having stolen Jackie's passport and documents, Fatima —now living as Jackie— sings along to her song with the rest of the children.