Like or Die

The story sits firmly in present-day reality, centered on smartphone culture, social media influence, and online communities. The rapid tempo of posts, livestreams, and viral moments drives the plot and the characters’ motivations. It reflects contemporary concerns about fame, privacy, and the performative nature of online personas.

The narrative unfolds across Mexico City, a sprawling metropolis known for its fast-paced life and social contrasts. It later shifts to scenes in Buenos Aires, highlighting a different urban energy as Fátima’s story expands beyond her homeland. The settings function as backdrops for livestreams, photoshoots, and high-society events that propel her ascent and expose the fragility underneath the glamour.

🌐 Fame & Social Media

The film explores how online attention can intoxicate and distort identity. Fátima’s posts rapidly shape public perception, while the comments section becomes a weapon as much as a mirror. The chase for likes, shares, and “fans” drives dangerous decisions and blurs the line between vulnerability and performance. It questions whether true selfhood can survive under constant public scrutiny.

🗣️ Toxic Positivity

Jackie’s coaching promotes relentless positivity, often ignoring real pain and trauma. This pressure to appear flawless silences authentic emotion and exploits Fátima’s insecurities. The film critiques how sanitized messages of empowerment can weaponize vulnerability for gain. It shows the harm of turning personal struggle into marketable content.

🧠 Mental Health

Fátima’s mental state deteriorates as fame escalates, revealing the cost of living inside an online persona. The narrative tracks paranoia, dependence, and a fractured sense of reality. As the pressure mounts, impulses and impulses become indistinguishable from the marketed image she’s pushing. The film presents a stark look at how trauma and isolation intersect with social media culture.

👁️ Cyberbullying & Hatred

A hostile online environment shapes Fátima’s trajectory, with FelixPerro and others mapping out a path of harassment and ridicule. The story examines parasocial relationships—the idol and the audience—and how real harm can emerge from anonymous cruelty. It critiques the ease with which cruelty can be normalized in pursuit of attention and fame.