Like or Die

In the bustling streets of Mexico City, a quiet woman in her forties discovers the dazzling lure of social media. Fátima Ferreira, who has lived a sheltered life under the watchful eye of her distant, famous father, suddenly finds herself thrust into the spotlight when a spontaneous livestream captures her unfiltered earnestness. The digital world, with its nonstop scroll of positivity and critique, becomes both a stage and a mirror, reflecting her yearning for connection while amplifying every nuance of her personality.

Enter two ambitious content creators, each hungry for the next big boost to their own followings. Sofi Fojo, ever the opportunist, and her close confidante Cami quickly spot Fátima’s meteoric rise as a chance to ride the wave of her newfound fame. Their partnership is a blend of genuine curiosity and calculated strategy, as they weave themselves into the influencer’s orbit, offering guidance that blurs the line between mentorship and manipulation. The trio’s interactions crackle with a mix of camaraderie, tension, and unspoken power dynamics, hinting at how quickly alliances can shift in the fast‑paced realm of online celebrity.

The film balances a vivid, neon‑tinged aesthetic with a sharply observant tone, capturing the paradox of a society that celebrates authenticity while feeding on spectacle. It delves into the intoxicating allure of digital validation, where every “like” can feel like lifeblood and every negative comment cuts deeper. As Fátima navigates this glittering yet precarious landscape, the story invites viewers to question who truly holds the reins in a world where influence is both currency and weapon.

Against a backdrop of buzzing notifications and relentless feeds, the narrative hints at the fragile equilibrium between empowerment and exploitation. While Fátima appears eager to claim her place among the influencers, the surrounding forces—both supportive and opportunistic—suggest that the path to online stardom is riddled with unexpected twists, leaving audiences poised on the edge of curiosity about just how far she’ll let the digital tide carry her.

Last Updated: September 01, 2025 at 14:28