In a distant kingdom, the aging Иван Nikita Efremov reaches his 150th birthday and, weary of countless state duties, decides to retire. He leaves the realm in the care of his close companion Gray Wolf Artur Smolyaninov and the bustling energy of his wife, whose restlessness grows as she grumbles that no grand wedding trip abroad has been planned. The trio—Ivan, Gray Wolf, and the ever-curious Vasilisa—are joined by the faithful Scholar Cat Mikhail Boyarskiy, and together they climb aboard a magical flying carpet for a journey that feels more like a dream than a departure. At the edge of the field they abandon a seemingly ordinary scarecrow, but the spot soon births something extraordinary: a mesmerizing source of crimson jam that seems to bend the will of the people around it.
Their arrival in foreign ports introduces them to leaders from distant lands who are eager to invest in the mysterious jam. A summit is arranged, a global gathering hosted by ambitions as bright as the jam’s glow, and the promise of progress seems within reach as long as the liquid magic keeps flowing. The journey back to the capital is a strange reversal: the kingdom’s landscape has changed in subtle and startling ways. Buildings rise with astonishing speed, and the jam’s influence makes every construction feel almost magical in its speed and precision. It is a triumph that shimmers with possibility, yet behind the shine lies something darker and more controlling.
The scarecrow Pal Palych steps into the light, presenting himself as a friendly guide who quickly wins Vasilisa’s affection. The charm is real, but Gray Wolf—ever alert—hears Pal Palych muttering plans that hint at something sinister, only to become ensnared in a chimney trap while listening in. Pal Palych then moves to confront Иван, using dark magic that seizes Иван’s body and leaves Иван’s soul trapped inside Vasilisa’s toy monkey. The faithful Gray Wolf breaks free just long enough to pass a warning to what he believes is Иван, but a treacherous trapdoor cuts him off before the message can be delivered. Vasilisa, caught between loyalty and temptation, is drawn to the refreshing new version of Иван, leaving the real Иван to wage a quiet, stubborn battle for recognition.
A brave prisoner Gray Wolf helps Иван glimpse the truth, and the Tsar soon appears to rally them toward a counter-truth. They seek the aid of Nightingale-Bandit, the kingdom’s wily ally who once protected the realm, and Nightingale-Bandit shares a tale encoded in tattoos on his friend Kesha. The story reveals Pal Palych’s dark origin: a scarecrow conjured through a demonic ritual who, intoxicated by power, turned his mind-control jam into the kingdom’s lifeblood. The ritual allowed him to manipulate perception, and as long as the citizens drank the jam, they would be kept in a state closer to sleep than to reality. Pal’s reign was born from deception, and the people’s daily dose was key to maintaining the façade—until the moment when the citizens, in their own longing for true life, fought back and scattered Pal’s pieces around a swamp before Иван put him back together.
With the truth out in the open, the Tsar reveals that much of what people saw—the skyline’s towers, the grand avenues, the achievements that defined the kingdom—were all hallucinations created by the jam. An antidote exists, a gleaming thread of hope that can reverse the spell and restore genuine life to the land.
The climactic day of the summit brings a bold ruse to the foreground: the Tsar and Gray Wolf disguise themselves as world leaders, while Nightingale-Bandit and Kesha work to connect the jam fountain to the antidote. Иван becomes separated from the others and discovers Pal’s hidden underground room, a grim lair where a scarecrow army stirs under Pal’s command. He returns to the surface just as the world leaders drink the antidote, and Pal’s true colors are revealed to everyone. He unleashes his army to crush the people, confident that fear and deception will be enough to seal his grip on power.
Realization strikes Иван that the only way to end Pal’s tyranny is to destroy the staff—the instrument that houses Pal’s former body. He and Gray Wolf seize the staff in a tense confrontation in which Pal nearly breaks Gray Wolf’s jaw. In a decisive turn, Vasilisa shatters the staff, killing Pal and severing the source of the scarecrow army’s power. With the fiend defeated, the scarecrow rank dissolves, and Иван’s soul is finally restored to his body. The kingdom’s illusion dissolves in the wake of Pal’s fall, leaving a land that can finally rebuild on the solid ground of truth and a future that can be measured not by hypnotic color but by real, enduring life.
In the aftermath, the alliance forged during the journey—now steeped in memory and hard-won wisdom—promises a more cautious optimism for the realm. The jam’s power is contained, the antidote proves effective, and the realm begins to see itself anew: not as a spectacle conjured by illusion, but as a living, breathing world guided by the wisdom of its inhabitants and the courage of those who refused to surrender to a dream.