Rosario

Rosario takes place primarily in New York City. The story unfolds in the bustling metropolis, using the contrast between the protagonist's successful life on Wall Street and the dark supernatural events occurring in her grandmother's apartment. The city's iconic urban setting, particularly during a snowstorm, creates an atmosphere of isolation and suspense.

The film is set in the present day, reflecting contemporary urban life. Modern elements like Wall Street, contemporary clothing, and current technology establish a recent timeframe. The setting during a winter snowstorm also grounds the story in a specific seasonal context.

Rosario Fuentes (also called Rose) is the protagonist, a determined and successful Wall Street stockbroker who returns to her grandmother's apartment after her sudden death. She is characterized by resilience and curiosity, but becomes increasingly vulnerable to the malevolent supernatural forces she discovers in her grandmother's hidden chamber.

Griselda is Rosario's grandmother, a practitioner of Palo who possessed occult artifacts and performed rituals. She sought to protect Rosario through spiritual means, but her dealings with dark spirits ultimately cursed both herself and her family, passing down a dangerous legacy.

Joe is Rosario's neighbor who warns her about the supernatural dangers in the apartment building. He possesses knowledge of the occult and attempts to help Rosario understand her grandmother's rituals, but ultimately becomes a victim of the demon Kobayende's wrath.

Rosario's father is a man entangled in dark dealings with the entity Kobayende. He attempts to continue blood sacrifices to protect Rosario, but his obsession with the occult leads to possession and violence. He represents the destructive side of greed and desperation within the family curse.

Rosario explores two primary themes: the supernatural, through occult artifacts, ritual practices, and the demon Kobayende; and greed and power, symbolized by Rosario's Wall Street career and the blood sacrifices made for control over life and death. The film examines how materialism and ambition can lead to corruption and doom.

Kobayende is the malevolent supernatural entity that Rosario's family has made pacts with. This demon is tied to the family's dark legacy and blood rituals, representing the corrupting influence of the occult deals made by previous generations.

Palo is a religion referenced in the film through Griselda's practices. It is an Afro-Cuban religious tradition involving spirits and rituals. In the movie, Griselda uses Palo-inspired occult artifacts and ceremonies, though her dealings with dark spirits twist the spiritual practice into something dangerous and cursed.

The family curse stems from generations of dealings with the demon Kobayende. Griselda made pacts with dark spirits to protect her granddaughter Rosario, but these sacrifices created an inescapable legacy. The curse manifests through supernatural horror, possession, and the eventual revelation that the evil cannot be truly defeated.