Deception 5 steps
How Simon Leviev Extracted Money from His Dating App Victims
Shimon Hayut posed on Tinder as Simon Leviev, the wealthy heir to a diamond tycoon, using money borrowed from earlier victims to finance a luxury facade of private jets and gifts that charmed new targets. Once an emotional bond formed, he fabricated stories of enemies endangering his life, prompting victims like Cecille to take out loans and credit cards and hand over large sums.
Read the 5 steps as text
- 1
Fabricated affluent heir persona
Simon Leviev (Shimon Hayut)
What it looked like: He appeared to be a wealthy, animal-loving heir living a lavish lifestyle.
Simon built a fake online persona as the diamond-heir son of Lev Leviev, with a Tinder profile linked to an Instagram full of extravagant posts, private jets, luxury cars, and exclusive parties.
- 2
Facade funded by previous victims
Simon Leviev (Shimon Hayut)
The extravagant gifts and opulent dinners on private jets that Simon showed new targets were funded by money he had borrowed from previous victims.
- 3
Charming targets into an emotional bond
Simon Leviev (Shimon Hayut) · Cecille Fjellhoy · Pernilla Sjoholm
Simon used the luxury persona to enchant women like Cecille and Pernilla, winning them over with gifts and jet-set dates while entertaining multiple women in different cities at once.
- 4
Manufactured danger and distress
Simon Leviev (Shimon Hayut)
What it looked like: His distress messages made it appear his life was genuinely in danger.
Simon fabricated stories about being targeted by enemies and sent distressing images, telling Cecille his life was in jeopardy and he needed to escape at a moment's notice.
- 5
Victims take on debt and hand over money
Simon Leviev (Shimon Hayut) · Cecille Fjellhoy
The crisis stories led victims to assist him financially through bank loans and credit cards; Cecille took out a credit card Simon maxed out and brought him $25,000 in Amsterdam after taking additional loans.
