The Joneses

The Jones family settles into their luxurious suburban home, presenting themselves as the perfect family. This seemingly idyllic life, however, is a carefully orchestrated façade aimed at promoting various products and services.

Kate takes charge of a group of stealth marketers, guiding her family as they blend into the neighborhood. Unbeknownst to their neighbors, their lives are intertwined with commercial interests, affecting their every interaction.

Steve finds it challenging to assert his presence within the marketing team, grappling with feelings of inadequacy. As performance pressures mount, he is determined to contribute positively to their deceptive venture.

With the 30-day sales review on the horizon, Steve faces disappointing results that jeopardize Kate's job. The pressure intensifies as they only have 60 days to improve their performance and uphold the family's façade.

Amidst the mounting pressure, Steve uncovers a new sales approach that targets the insecurities and desires of their neighbors. By marketing products as solutions to their suburban ennui, he begins to see a significant surge in sales.

As Steve's sales rise, Kate decides to adopt his marketing techniques, believing they can improve their collective success. This decision leads to a blurred line between their roles as actors in a charade and their real lives.

Mick develops a bond with Naomi, an unpopular high school student who becomes an unexpected confidant. Meanwhile, Jenn's flirtation with Alex Bayner raises eyebrows and sparks suspicion about the family's authenticity.

The team's charade faces danger as Steve's old acquaintance spots him, and Jenn's behavior raises questions about her true age. Additionally, Mick risks exposure while marketing alcohol illegally at a neighborhood party.

Mick is wracked with guilt when Naomi is involved in a car accident after drinking, highlighting the moral dilemmas of their marketing strategies. Jenn's aspirations of love are crushed when her relationship with Alex proves superficial.

Faced with an opportunity to join an exclusive marketing unit, Steve grapples with his loyalty to Kate and their fabricated life. He ultimately chooses to prioritize their community over personal advancement.

The situation intensifies when Steve's friend Larry succumbs to despair from financial troubles, leading to his tragic suicide. This event shakes Steve to his core, deepening his emotional burden and sense of responsibility.

Overcome with grief and a sense of duty, Steve confesses the family's deception to the community. This admission forces the Jones family to confront the extent of their lies and leads to their imminent need to evacuate.

Following the revelation, the Jones family is left with no choice but to abandon their suburban home. This marks a turning point for each member as they process the consequences of their actions.

Determined to make amends, Steve rejects the icon unit offer and seeks to revive his relationship with Kate. He hopes that by pursuing an authentic life together, they can escape the burdens of their past.

As Kate initially hesitates, she eventually agrees to leave their fabricated life behind and accompany Steve to Arizona. This signifies a fresh start and the possibility of genuine connection away from their deceptive past.