Pyaar Tune Kya Kiya

The story unfolds in the era of print media and fashion photography, before smartphones dominated everyday life. This period shapes how magazines drive reputations and how publicity feeds the drama. The fashion and media culture of the time heightens the stakes of visibility and public perception.

Set primarily in Mumbai, a fast-paced financial and media hub, home to Ria's wealthy family and Jai's fashion world. A vacation in Goa provides a contrasting backdrop of sun and sea that clashes with the couple's tensions. The two cities underscore themes of luxury, publicity, and social expectations. The setting uses urban glamour to heighten the stakes of obsession and marriage.

💘 Obsessive Love

Ria's fixation on Jai spirals into controlling behavior and impulsive acts. The story tracks how desire can cross into obsession, blurring boundaries between attraction and danger. The tension between personal longing and harmful attachment drives the conflict and its consequences.

📰 Media and Image

Jai's photography and the magazine's photoshoot set the stage for public consumption of a woman's image. The plot shows how publicity can amplify vulnerability and fuel pursuit. Ria's pursuit is intertwined with fame, commodification, and the pressure to conform to a glamorous ideal.

💍 Marriage and Trust

Jai is married to Geeta, and the bond between them is tested by Ria's insistence and jealousy. The couple's attempts to protect their relationship reveal the fragility of trust under external and internal pressures. The film explores fidelity, loyalty, and the costs of unresolved desire.

🧠 Mental Health Crisis

Ria's mental state deteriorates as obsession takes hold, culminating in a dangerous confrontation and hospitalization. The film portrays the consequences of unchecked fixation and societal reactions to mental health struggles. It underscores the need for support and boundaries in love and life.