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Pratyush Dua is a charismatic social media influencer whose follower count edges toward ten million. His sister voices concern about his growing obsession with fame and online validation. The film sets up the emotional cost of fame for him and his family.

An overzealous follower, using the handle Pratmaniac1, steals his phone. She first makes him think it was left in a taxi and stages a delivery to his house. When he triggers Find My Phone and hears a sound, he realizes she actually has the device.

Pratyush tries to bribe and threaten the thief to return the phone, but she refuses. She posts a photo of him eating chicken from KFC, clashing with his vegan persona. The controversy unexpectedly boosts his follower count, complicating his fears of losing ten million.

Fearing police involvement, he asks his manager JD to stay out of it. He begins to hunt for SK's identity, using her initials as clues. SK interrupts their calls to threaten him with exposing his screen on the call, forcing him to pause.

Unable to pierce the veil, he installs a landline to handle calls and enlists his ex-girlfriend to help investigate SK’s father and the college linked to him. The hunt narrows to a college professor, though the search initially misidentifies a female professor as a lead. The pursuit becomes a prosecutable puzzle rather than a simple fix.

He discovers a video about SK’s father and learns her real name is Sakshi. He calls the number listed and speaks with Sakshi’s brother, who reveals that Sakshi suffers from an addiction to her phone and that her actions previously led to her father being hospitalized after stealing his inhalers. The revelation deepens the stakes of their confrontation.

Sakshi reveals her motive: she craves a Laila-Majnu style love story and threatens to delete his account or ruin his ex-girlfriend’s life if he resists. Pratyush begs for mercy and tries to reason with her, but the emotional pressure breaks him down as she presses him further. The conflict tightens around personal and public consequences.

Sakshi sends a cryptic message about Pratyush’s niece, prompting him to urgently contact his sister for protection. JD tracks Sakshi’s location through her latest post and goes to a building, arming himself with a gun. The situation escalates as the web of threats tightens around family safety.

JD arrives but Sakshi outmaneuvers him, taking JD’s phone and pretending to be JD. She tells Pratyush that she will be arrested soon and urges him to come to the building. Pratyush arrives to find Sakshi holding JD’s gun and threatening him with a deadly ultimatum tied to his follower count.

Sakshi forces Pratyush into a viral stunt during a live stream, compelling him to perform a humiliating act. He resists, but the audience floods the feed as the number of followers continues to rise. He ends up exposing painful truths about his past in front of thousands.

As his mother calls, Pratyush realizes the phone has become a dangerous tether. He chooses to smash the phone with a hammer, severing the direct link to his social media addiction. He refuses to harm Sakshi and instead informs guards about her.

Pratyush goes to his niece’s Annual Day at school and tearfully apologizes to his father. A passing influencer photographs the moment, and the post gathers likes, signaling that the cycle continues on a different front. The film closes on the note that phone addiction is a chronic illness.