Pratyush Dua, Babil Khan, is a charismatic social media influencer on the verge of reaching ten million followers, having built a public persona around a carefully crafted digital presence. His sister Rasika Dugal expresses concern about his growing obsession with fame and online validation.
When an obsessed fan with the handle Pratmaniac1 steals his phone, the situation spirals. Initially, she tells him she found it in a taxi and pretends to communicate with the driver to drop it at his home. But when he uses Find My Phone to play a sound, it becomes clear she has the device. Enraged, Pratyush tries to bribe and threaten her, and he calls his manager Gandharv Dewan JD to report the incident to authorities.
The thief retaliates by posting a photo of him eating chicken from KFC, even though he projects a vegan image. He fears the backlash might cost him followers and derail his path to 10 million, but the controversy unexpectedly fuels a rise in his numbers. He insists to JD that the authorities should not be involved, worried that discovery could jeopardize his online empire.
Determined to find out who Sakshi is, she reveals the initials “SK,” prompting Pratyush to search across websites. He even notes down the name of her father and his college, though he’s interrupted by SK threatening to share his screen during a call. After lunch, he tries to verify the lead further; his ex-girlfriend helps him look up SK’s family background, and his initial clues point to a professor named Kishore—though the information is muddled by a mistaken female professor with a similar name.
A breakthrough comes when he learns Sakshi’s real name—Nimisha Nair as Sakshi Kishore—and he calls the number listed on the site, where SK’s brother answers. Sakshi’s plea is stark: return home and forgiveness will follow, she believes, but she wants something else—an extreme love story that would force Pratyush to delete his account or ruin his ex-girlfriend’s life. Caught between his fame and family, he breaks down and begs for mercy, only to have Sakshi end the call after his tears.
Then a chilling message arrives about his niece, pushing him to race to protect his sister and niece. JD tracks Sakshi’s location from her latest post, and he confronts her with a gun. But Sakshi evades capture and manipulates the moment by taking JD’s phone and impersonating him, telling Pratyush she’ll soon be arrested and urging him to come to the building where she is. He arrives to find Sakshi holding JD’s gun, revealing her plan: once he reaches ten million followers, she will kill him—and then herself.
The tension spikes as she coaxes him into performing a dangerous viral trend—one that requires him to strip—on a live stream. He resists, but the crowd on the feed grows, and he confesses his worst mistakes, begging the audience to unfollow and promising to protect his family. Yet the numbers keep climbing, illustrating the addictive pull of online validation even as Sakshi points the gun. The safety lock saves him, the moment shifts when his mother calls, and he reunites with his phone long enough to smash it with a hammer, choosing to shield his loved ones rather than chase more fame.
In the aftermath, he attends his niece’s Annual Day show at her school, where tears spill as he apologizes to his father. A photographer in the crowd captures the moment, and another influencer’s post suggests the lure of attention remains powerful. The film winds to a sobering close: the addiction to a phone—the constant need for likes and presence—feels like a chronic illness that lingers long after the screen goes dark.