Keep the Aspidistra Flying

The film is set primarily in 1930s London, following Gordon Comstock's life across different locations in the city. Key settings include the New Albion advertising agency where he works, a London boardinghouse where he lives, and later a Lambeth bookstore and lending library. A countryside day trip provides a brief contrast to the urban environment.

The story unfolds during the 1930s in Britain, a period marked by economic strain between the Great Depression and the looming threat of war. This era saw the expansion of mass media and the advertising industry, creating the consumer culture that Gordon comstocks despises.

The film explores the tension between artistic idealism and bourgeois respectability. Gordon's disdain for middle-class values drives the story as he questions whether art and integrity can survive within a system that rewards conformity and financial success.

Gordon pursues poetry as a form of personal truth, but his artistic pursuits come at the cost of financial stability. The film critiques how art becomes commodified, showing Gordon eventually plagiarizing poets to create successful advertising copy, a cynical solution that highlights the conflict between authenticity and commerce.

Rosemary's pregnancy forces Gordon to confront issues of responsibility and social consequences. The film frames family as a transformative force that reshapes Gordon's priorities, leading him to choose conventional stability over artistic rebellion for the sake of his child.

Gordon Comstock is a once-confident copywriter who abandons his lucrative advertising job to pursue poetry, believing in his literary genius. Throughout the story, he oscillates between bohemian disdain for middle-class values and the practical need for financial stability, ultimately returning to advertising work.

Rosemary is Gordon's girlfriend who desires stability and partnership in their relationship. She becomes increasingly frustrated with Gordon's refusal to commit to a traditional life, but remains hopeful about their future until her pregnancy forces both characters to reconsider their path forward.

Mrs. Wisbeach is Gordon's landlady who embodies bourgeois values and social judgment. She represents the pressures of respectable middle-class life, the everyday constraints and snobbery that Gordon mocks, ultimately deciding to conform to for his family's sake.

Ravelston is Gordon's friend and publisher who encourages his shift from a high-paying advertising job to a bohemian existence. He later catalyzes Gordon's return to conventional work when financial pressures mount, serving as a bridge between artistic and practical worlds.

London in the 1930s represents the battleground between artistic idealism and commercial society. The city's advertising agencies symbolize the consumer culture Gordon despises, while boardinghouses and neighborhoods like Lambeth reflect the social strata he navigates between bohemian rebellion and middle-class conformity.

The 1930s British setting allows the film to examine how personal choices clash with class expectations during a time of economic hardship. The era's tension between Depression-era survival and looming war creates the backdrop for Gordon's oscillation between artistic frustration and domestic responsibility, illustrating how society pressures individuals toward conformity.