Elmer Gantry

Elmer Gantry is a hard-drinking, fast-talking traveling salesman who uses religious rhetoric to charm and defraud. His charisma and rapid-fire sermons mask a calculating nature, as he leverages people’s belief for money and influence. He excels at manipulating audiences with a dynamic 'good cop/bad cop' routine and a loud, sensational style. Beneath the flair, he is morally flexible, capable of romantic entanglements that complicate his ambitions.

Sister Sharon Falconer is a naïve, devoted revivalist whose saintly aura captivates audiences. Her origins are humble; her real name is Katie Jones. She becomes Gantry's lover and partner in the revival, projecting faith and authority while navigating the costs of fame.

Lulu Bains is a former lover turned prostitute who returns to confront Gantry. She frames him with incriminating photographs, then grapples with guilt and a desire for recognition. Her arc traces the corrosive effects of jealousy and power within Gantry's world.

Jim Lefferts is a big-city reporter torn between disgust for hucksterism and admiration for Gantry's charm. He chronicles the revival, exposing its lies while being drawn to its spectacle. His articles influence public opinion and become a counterpoint to Gantry's persona.

William L. Morgan, Falconer's manager, is pragmatic and wary of turning religion into a spectacle. He presses for larger venues and greater reach, balancing business interests with the ministerial image. His role highlights the commercial pressures behind revival campaigns.

Rev. John Pengilly is a church leader who navigates skepticism about Gantry's methods. He represents institutional doubt and the tension between genuine faith and showmanship within the church council.