Black Friday

The events occur during the hectic Black Friday shopping period, shortly after Thanksgiving dinners. This time is notorious for consumer frenzy, where outrageous sales lure shoppers to stores in large numbers, often resulting in chaotic and even violent encounters among eager shoppers.

The movie takes place primarily in two retail locations: All-Mart and We Love Toys. All-Mart is the main setting where the horror unfolds, known for its chaotic atmosphere during the Black Friday sales. We Love Toys serves as the workplace for a group of employees preparing for the rush but soon faces an unexpected and deadly crisis.

🦠 Infection

Infection serves as a key theme, representing the spread of chaos and transformation. The parasitic organism that infects characters reflects how panic can escalate in the face of consumerism. The characters must confront their fears of the unknown as the infection ravages both employees and shoppers alike.

🛒 Consumerism

Consumerism is prominently featured, highlighting its impact on society. The rush to grab deals during Black Friday exemplifies the madness that can arise from excessive consumption. Characters find themselves trapped in a nightmare, ultimately forced to reconsider their values amid the chaos.

💔 Relationships

The theme of relationships is explored through the dynamics between the characters, showcasing personal struggles amidst external calamity. Tensions arise as the characters confront their unsatisfactory lives and unresolved feelings. Bonds are tested, revealing the fragility of human connection in dire circumstances.