Where’s Firuze?

A downtrodden yet wily music producer who leads the Umut Müzik crew. He is consumed by debt and risk-taking, but his bond with his partner Orhan and Ferhat keeps driving the group forward. His arc moves from desperation to a haunted rebirth, as he navigates a volatile industry and personal reckonings.

Co-owner of Umut Müzik and Hayri’s partner in crime and business. He shares the weight of failed ventures and mounting debts, maintaining a pragmatic if anxious stance as the label spirals.

A gifted singer from the Turkish community in Germany who travels to Turkey to pursue fame. He inspires both the label’s ambitions and Melek’s affections, but monetization and industry gatekeepers threaten to blunt his ascent.

A model whom Ferhat first encounters on a billboard and falls for. She becomes an object of desire and later a pawn in Tayyar’s schemes, reflecting the commodification and volatility of showbiz romance.

A perceptive observer who watches Ferhat on television and offers to shepherd him to stardom. She wields influence in the industry and drives Ferhat’s path to prominence, illustrating opportunism and ambition behind the scenes.

The label’s latest artist who becomes the focal point of their attempt to break into the charts. His struggles symbolize the volatile nature of boisterous, high-stakes show business.

A ruthless creditor who forces a wedding arrangement as a payoff demand. His rage when Melih is forbidden to sing reveals how control, money, and power drive dangerous decisions.

Tayyar’s son, who is briefly forbidden from singing but later becomes a focal point on stage. His position underscores the tension between parental authority and artistic expression within a wealthy, powerful family.

The talk show host who provides a platform for Ferhat’s breakthrough. She is the interface between the artist’s dream and the public stage, shaping moments that can launch or derail careers.