The Goods: Live Hard, Sell Hard

Don Ready, a charming jack-of-all-trades, is introduced as a master salesman who combines hard work with a love for partying. His charismatic personality and persuasive skills lay the foundation for his sales tactics as he enters the world of car sales.

Ready receives a call about a struggling car dealership that is on the brink of bankruptcy. Eager for the challenge, he sees it as an opportunity to test his skills while also potentially making a significant profit.

Understanding the gravity of the situation, Don Ready quickly assembles his best associates to tackle the dealership's problems. Their collective skills and unique approaches enhance Ready's already formidable sales strategy.

With determination and a fierce work ethic, Ready and his team begin to rejuvenate the dealership. The once-struggling business quickly transforms into a booming success, with a significant increase in sales and customer satisfaction.

As sales soar, Don Ready and his team become the new kings of the dealership lot. Their dominance in sales shifts the dynamic within the town, showcasing their competitive edge in the car sales industry.

Ready's life takes an unexpected turn when he meets a woman who proves immune to his suave sales tactics. This intriguing encounter challenges his self-image and marks the beginning of a profound internal struggle for Ready.

Don Ready finds himself captivated by this woman and must now reevaluate his priorities. The prospect of true love conflicts with his relentless pursuit of pleasure and carefree lifestyle, igniting a battle within himself.

Ready begins to realize that his typical sales techniques are ineffective in winning this woman's heart. He starts to question whether he can truly change and whether he is willing to abandon his old ways for a chance at love.

Determined to prove his worth beyond being just a slick salesman, Ready commits to proving that he's genuinely interested in her. His efforts involve sincere gestures that showcase his desire to be seen as more than just a charismatic hustler.

Throughout the film, Ready learns valuable lessons from his experiences and the people around him. He grapples with mentorship roles within his team, balancing his personal aspirations and professional responsibilities.

As Ready digs deeper into his feelings, he confronts parts of his past that he has avoided. It becomes a turning point that forces him to face who he truly is versus who he has pretended to be in the high-pressure world of car sales.

By the film's climax, Ready faces a critical decision that could change the course of his life. He must choose between returning to his carefree ways or embracing vulnerability for a chance at a meaningful relationship.

In the end, Ready emerges transformed by his experiences at the dealership. He learns that success is not just about money and sales, but also about forming genuine connections and being true to oneself.