The Goods: Live Hard, Sell Hard

Year: 2009

Runtime: 89 min

Language: English

Director: Neal Brennan

Budget: $10M

Comedy

Don Ready is a charming and multifaceted car salesman, juggling roles as a smooth talker, romantic, and aspiring singer. When his dealership faces financial hardship, Don rallies his team of eccentric salespeople to boost sales in Temecula. Their unconventional tactics involve whiskey-fueled negotiations and late-night entertainment, disrupting the town’s usual rhythm. Amidst the high-pressure sales environment and the chaotic antics of his team, Don unexpectedly finds love and a deeper connection.

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The Goods: Live Hard, Sell Hard (2009) – Full Plot Summary & Ending Explained

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A charming and persuasive jack-of-all-trades finds himself in a humorous predicament as he strives to rescue a struggling car dealership from impending bankruptcy. This delightful comedy, featuring the talented Jeremy Piven, is helmed by Neal Brennan, the mastermind behind Chappelle’s Show, and produced by the dynamic team of Will Ferrell and Adam McKay under their Gary Sanchez Productions banner.

As Don Ready—played by Piven—takes the art of sales to heart, he tackles every challenge head-on and embraces a lifestyle of hard work and even harder partying. When approached with the opportunity to rejuvenate an ailing dealership in the peaceful town of Temecula, Ready assembles a team of his finest associates and dives right in, filled with determination. Before long, the dealership transforms into a booming success, with Ready and his crew reigning as the new kings of the lot.

However, things take an unexpected turn when the charismatic hustler crosses paths with a woman who remains immune to his impressive sales tactics. Faced with the possibility of true love, Ready must reevaluate his life choices and strive to prove to her that he’s not just a slick salesman but genuinely the best bargain around.

Is this smooth-talking hustler ready to abandon his carefree ways for the chance at a deep connection, or will his relentless pursuit of pleasure keep him from the love he desperately seeks? Co-starring notable actors such as Ving Rhames, Ed Helms, James Brolin, and David Koechner, this film explores the humorous yet heartfelt journey of self-discovery and romance amidst the high-pressure world of car sales.

“Ready starts working overtime to convince the woman of his dreams that he’s the best bargain on the lot.”

Last Updated: November 03, 2024 at 13:20

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The narrative follows a team of unconventional experts or hustlers who are brought in to solve a high-stakes problem in a short amount of time. Their methods are wild, unfiltered, and often morally questionable, leading to a series of escalating comedic set pieces. The plot is driven by a clear, time-sensitive goal, with character development occurring through the team's chaotic interactions and the protagonist's eventual discovery of something genuine, like love or purpose.

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Narrative Summary

The story arc follows a highly confident, often morally flexible protagonist who is an expert in their field of hustle. They are thrown into a situation that demands all their skills, but the constant pressure and interaction with others—often a love interest or a naive client—forces them to confront the emptiness of their lifestyle. The narrative balances their professional antics with a budding personal connection, culminating in a happy ending where they succeed in their goal and emotionally evolve.

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