The Goods: Live Hard, Sell Hard

The Goods: Live Hard, Sell Hard

Year: 2009

Runtime: 89 min

Language: English

Director: Neal Brennan

Comedy

Meet Don Ready, a charismatic car salesman with many faces: smooth talker, hopeless romantic, and amateur crooner. When a struggling dealership needs saving, Don assembles his motley crew of sales sharks to rev up Temecula's economy. With whiskey-fueled deals and late-night stripteases, they ride roughshod over the town. But amidst the chaos, Don finds an unexpected love and soul-stirring connection.

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The Goods: Live Hard, Sell Hard (2009) – Full Plot Summary & Ending Explained
Read the complete plot breakdown of The Goods: Live Hard, Sell Hard (2009), including all key story events, major twists, and the ending explained in detail. Discover what really happened—and what it all means.

A charming and persuasive jack-of-all-trades finds himself in a humorous predicament as he strives to rescue a struggling car dealership from impending bankruptcy. This delightful comedy, featuring the talented Jeremy Piven, is helmed by Neal Brennan, the mastermind behind Chappelle’s Show, and produced by the dynamic team of Will Ferrell and Adam McKay under their Gary Sanchez Productions banner.

As Don Ready—played by Piven—takes the art of sales to heart, he tackles every challenge head-on and embraces a lifestyle of hard work and even harder partying. When approached with the opportunity to rejuvenate an ailing dealership in the peaceful town of Temecula, Ready assembles a team of his finest associates and dives right in, filled with determination. Before long, the dealership transforms into a booming success, with Ready and his crew reigning as the new kings of the lot.

However, things take an unexpected turn when the charismatic hustler crosses paths with a woman who remains immune to his impressive sales tactics. Faced with the possibility of true love, Ready must reevaluate his life choices and strive to prove to her that he’s not just a slick salesman but genuinely the best bargain around.

Is this smooth-talking hustler ready to abandon his carefree ways for the chance at a deep connection, or will his relentless pursuit of pleasure keep him from the love he desperately seeks? Co-starring notable actors such as Ving Rhames, Ed Helms, James Brolin, and David Koechner, this film explores the humorous yet heartfelt journey of self-discovery and romance amidst the high-pressure world of car sales.

“Ready starts working overtime to convince the woman of his dreams that he’s the best bargain on the lot.”

Last Updated: November 03, 2024 at 13:20

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