Syrup

Scat spills his drink and swears, then conceives a bold new beverage he calls FUKK. He envisions it as a disruptive, attention-grabbing product that could shake up the market.

At Addison Cola Company, Scat triggers the fire alarm to force a meeting with Six, a formidable marketing executive. He uses the moment to pitch FUKK and secure a chance to present to the board.

Six tells the board that Scat is willing to drop trademark protections for two million. The board resists the idea, but Six promises to refine the concept before presenting it again.

Scat realizes he never reserved the trademark and rushes to the Patent and Trademark Office. There he learns that Sneaky Pete had already stolen the idea and registered FUKK that very morning.

FUKK becomes the nation’s top-selling energy drink, propelled by Sneaky Pete's early registration and aggressive marketing. Scat watches his dream dissolve as Pete gains success while he returns to an ordinary life.

Six recruits Scat to help craft a new ad campaign after she is booted from the FUKK campaign and relegated to Addy Classics. Scat moves in with Six and is given five days to deliver a brilliant idea.

With a five-day deadline looming, Scat struggles to conjure a concept until a moment of frustration fuels a vending-machine idea. He shakes a vending machine and, recalling Six’s warning about people dying from vending machines, pitches Wouldnt you die for a FUKK featuring people crushed by machines.

The ad is accepted and aired, but a teenager dies crushed by a vending machine. The network pulls the commercial after deeming it insensitive.

Scat and Six attend the funeral, and Scat makes a speech. Six exposes that all the mourners are actors, a sign the ad was sabotaged; Scat realizes Sneaky Pete staged the death to sabotage the campaign and he pulls the fake body from the coffin to expose the truth.

Scat is fired from Addison, believing Six remains behind. Six quits and moves on, eventually taking a different job, while Scat works briefly as a rickshaw driver. Both are later recruited by rival companies.

In their new roles, Scat and Six develop a fresh drink concept: the Average KOK and a celebrity-numbered KOK designed for famous drinkers. They plan to pitch the concept for a public rollout.

After confirming that the death was real, Scat goes on live TV to apologize for the campaign; he reframes the moment as a symbol of the brand's enduring success and its dreamers.

Scat walks along watching himself on the TV displays and tells Six his real name is Michael, and asks for her name. Six says that Six is the name she uses, and they share a kiss before he walks away.