The film opens with a student riot demanding justice for an unnamed act, setting a charged, restless tone before we drift back in time. In 2012, Virat Sai Durgha Tej stands at the center of a curious movement in his college: he preaches a life of bachelorhood and urges his students to resist love. He champions a book he authored, Solo Brathuke So Better, a guide filled with 108 principles designed to celebrate and sustain a solo lifestyle. With the unwavering support of his friends and the patience of an uncle who is worn down by his wife’s nagging, Virat becomes the founder and steady heartbeat of the SBSB union, a quirky social project that both amuses and infuriates those around him. During the college farewell, a moment of vulnerability arrives when Rashi Singh Nazia Davison proposes to him. Virat’s refusal leaves Rashi in tears, a wound that hints at the cracks in his philosophy and foreshadows the push and pull between love and loyalty that will define the story.
After the college chapter, Virat heads to Hyderabad to chase a job in event management, where he and his friends scramble to secure an apartment and a sense of independence. Govind Gowda’s wedding invitation pulls Virat into a new assignment, and what begins as a simple gig quickly spirals into farce: his antics and a fabricated age detail from Govind derail the wedding plans. The fallout is brief but telling, and it marks the first of many occasions where Virat’s bold ideas collide with reality. As the years roll on, each of Virat’s friends ties the knot, leaving him increasingly restless and impatient for something more meaningful than the perpetual bachelor life he has built around himself. A late-night television interview with the very figure who inspired the SBSB movement—the man who once championed a bachelor’s creed—strikes a personal nerve, shaking Virat’s confidence and his carefully arranged universe.
A wrenching personal turn follows: Virat returns home to discover that his beloved aunt had passed away months earlier, and his uncle reveals a long history of loneliness and regret, a pattern of hardship that Virat had missed in his confident regimentation. The moment becomes a mirror: Virat recognizes that his stubborn policies may be hurting the people closest to him. With this realization, he decides that it is time to change. He invites his friends to help him find a suitable life partner, but the search hits a wall—no one from their college views him as a suitable match, and the one potential choice, his boss, would mean marrying someone who is older than him. The longing for connection grows louder, even as the path remains murky.
The plot pivots again when Govind invites Virat to another wedding, and he finally agrees. That celebration, however, is upended when Amrutha Nabha Natesh steps forward and publicly declares that she is in love with Virat. This is a surprising, electrifying moment that forces him to confront the consequences of his proclaimed philosophy. Amrutha is not an ordinary admirer; she is deeply convinced by Virat’s own messages and has adopted a version of his SBSB creed in her own life. Yet she makes a crucial revelation: she believes that remaining a bachelor could still be the best choice for her, challenging Virat to see the limits and cracks of his program.
Realizing the need to rethink, Virat commits to a realignment of his values. His efforts to win Amrutha’s heart become a test of his own ideals, especially when he faces a rival in Ravanudu and a run of obstacles designed to pull the couple apart. A dramatic sequence at a Titanic painting exhibition illustrates Amrutha’s strength and how she can outmaneuver Virat’s best-laid plans, suggesting that love can be both resilient and transformative when guided by genuine feeling rather than rigid doctrine. The tension intensifies as Virat’s old world collides with a new, more nuanced understanding of marriage and commitment.
Tragedy strikes when Virat’s uncle takes his own life, a stark reminder of the loneliness that often shadows steadfast ideals. This loss deepens Virat’s resolve to confess his love and put the truth of his heart on the line. Yet a dangerous turn arrives when Ravanudu abducts Amrutha in retaliation for past humiliations, threatening to derail everything Virat has come to value. In a tense confrontation, Virat defeats the henchmen and prepares to speak from the heart, only for Amrutha to reveal that her father has spoken to her and changed her mind about joining him in the SBSB path. The emotional battlefield shifts once more, and Virat experiences a moment of ecstatic relief that blossoms into a broader, more grounded confession of his love.
The story erupts into a riot among SBSB followers, testing Virat’s leadership and his ability to keep a community together. He responds with a vow to evolve his framework: he will write 108 new principles to persuade people to embrace love, to see its value beyond mere independence. The film closes on a hopeful note as Virat and Amrutha stand together, ready to begin a life shaped by mutual respect and a renewed, shared understanding of love’s power.
