Year: 2009
Runtime: 95 mins
Language: English
Director: Arlene Sanford
After being betrayed by her boss and fiancé, a high‑powered New York publicist travels to rural Montana to promote a charity calendar. There she finds herself caught between quirky locals and her own ambitions, realizing that matters of the heart are just as tangled in the wide‑open West as they were in the big city.
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In the glittering rush of New York City, E.J. Baxter has built a reputation as a ten‑acious publicist whose life seems perfectly orchestrated—stylish condo, promising fiancé, and a boss who knows how to make headlines. When a painful betrayal shatters that façade, a sudden invitation to a year‑long assignment in rural Montana offers a chance to rewrite her story far from the relentless pulse of Manhattan.
Kalispell presents a striking contrast: expansive skies, a tight‑knit community, and a slower rhythm that feels almost foreign to E.J.’s high‑octane instincts. She steps into a modest Chamber of Commerce office, where the warm‑hearted Jan Lucas greets her with a breezy, New‑England wit that immediately hints at the town’s quirky charm. The locals—volunteers, small‑business owners, and friendly strangers—are united by a shared purpose, gathering funds for the regional search‑and‑rescue team through creative, small‑scale events.
Among the inhabitants is the blunt and unapologetically direct Will Albrecht, a figure whose confidence and grounded outlook clash deliciously with E.J.’s polished city manner. Their initial friction suggests an underlying chemistry, while the supportive Jason Farrar and the spirited community members add layers of camaraderie and playful competition as the charity calendar project begins to take shape.
The film balances a light‑hearted, romantic‑comedy tone with the sincere allure of a fresh start in the West. It explores how an ambitious city professional navigates the open‑air honesty of a mountain town, where the stakes are personal as well as professional, and where the possibility of love and purpose blooms amid the unexpected.
Last Updated: October 07, 2025 at 13:35
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