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Joyce breaks up with Roman and refuses to continue the relationship. As a final request, Roman asks Joyce to drive him home in his car. During the drive they are involved in a serious accident; Roman dies on impact while Joyce is left injured. This incident marks the haunting's violent origin.

Alex, a call center agent who has feelings for Joyce, stays by her side and provides support after the crash. He comforts her as she recovers, helping her cope with the trauma and shock. Their connection begins to deepen in the wake of the tragedy.

Days after the accident, Joyce receives messages from Roman's number, which she initially writes off as a cruel prank. The texts disrupt her routine and she grows unsettled by the unexpected contact. The haunting has begun, but Joyce struggles to believe it is real.

Roman's messages evolve into images showing Joyce's current activities, as if he is watching every move she makes. The uncanny intrusion unsettles her and makes daily life feel invasive and dangerous. Joyce begins to fear the reach of Roman's presence.

At exactly 3:29 am, the messages include images of Joyce's acquaintances dead. The time stamp feels chilling and precise, escalating Joyce's fear. She starts to believe the killer is targeting people connected to her.

Aling Kuring, a restaurant owner, answers a call from Roman and collapses as her head shakes violently, dying on the spot. The pattern suggests that nobody who connected with Joyce is safe. The folk-ritualistic undertones of the haunting become more apparent.

Before 3:29 am, Joyce falls asleep and her phone begins to ring, waking Lilia. Unable to wake Joyce, Lilia answers the call and dies in the same manner as Kuring did. The haunting claims another victim tied to Joyce's circle.

Joyce turns to Dante, an anting-anting vendor and witch doctor, hoping to counter the haunting. Dante asks if Roman engaged in occult activities and seeks some of his possessions. He begins to guide Joyce on how to confront the spiritual threat.

Joyce attempts to retrieve Roman's possessions from his room but is caught by Edith, Roman's mother, who blames Joyce for her son's death. The confrontation heightens the tension and complicates Joyce's efforts to protect herself. Joyce leaves with a sense of being hunted by unseen forces.

Roman shows Joyce's best friend Ida in a new image, prompting Joyce to ask Ida for an apology for not supporting the relationship. Ida refuses to comply, insulting Roman even in his grave. The confrontation underscores how inescapable the haunting has become.

Joyce is arrested for trespassing and detained overnight at Edith's request. She bribes a policeman with a cellphone to escape and asks for help protecting Ida. The escape plan hinges on the police being unavailable, allowing Joyce to pursue her next steps.

Joyce reaches Ida's home, but the police are diverted to a nearby accident. While Joyce awaits help, Ida is killed by Roman in her room. The tragedy confirms Roman's reach extends to those close to Joyce.

Joyce acquires Roman's possessions, including a blood-stained phone and a paper with his picture surrounded by incantations, through Edith. She passes these items to Dante for analysis. The exchange pushes the supernatural investigation forward.

Dante deciphers the incantation as meaning 'shadow' and warns that Roman's spirit follows Joyce through her shadow. He explains that the haunting's source is tied to Joyce's own proximity to Roman. This revelation reframes the threat as a personal possession of Joyce's life.

Roman uses the pact to possess Joyce's body and forces her into a car with Alex. Dante drives behind them, attempting to warn Joyce via text as chaos unfolds. A collision on a cliff road ensues, Dante dies in the crash, and Alex emerges possessed by Roman.