Foodfight!

Foodfight!

Year: 2012

Runtime: 91 mins

Language: English

ActionAdventureComedyAnimationFamilyWarKids' animated fun and adventureShow All…

A story of when good food… goes bad! The evil Brand X joins a supermarket that becomes a city after closing time.

Warning: spoilers below!

Haven’t seen Foodfight! yet? This summary contains major spoilers. Bookmark the page, watch the movie, and come back for the full breakdown. If you're ready, scroll on and relive the story!

Timeline – Foodfight! (2012)

Trace every key event in Foodfight! (2012) with our detailed, chronological timeline. Perfect for unpacking nonlinear stories, spotting hidden connections, and understanding how each scene builds toward the film’s climax. Whether you're revisiting or decoding for the first time, this timeline gives you the full picture.

1

Marketropolis wakes after closing

After closing, Marketropolis transforms into a city of Ikes. Dex Dogtective, the cereal mascot, moves through the transformed streets while preparing to propose to Sunshine Goodness. The sense of danger starts to creep in as Sunshine's fate remains uncertain.

after closing time Marketropolis
2

Sunshine goes missing just before the proposal

Dex's plans for proposing are interrupted when Sunshine disappears. The search hints at a deeper threat behind the cheerful Ikes' world. Dex vows to find her and bring her back.

immediately after Marketropolis
3

Brand X invasion reaches the real world

Six months pass in the real world. A Brand X representative named Mr. Clipboard arrives at Market City, aggressively pushing generic products. In the Ikes' world, Brand X's presence begins to destabilize daily life and set the stage for a full takeover.

six months later Market City (real world)
4

Lady X arrives at Copabanana

In the Ikes' world, Lady X, a seductive Brand X detergent Ike, arrives at Dex's Copabanana club and causes a stir. Her entrance signals Brand X's influence spreading through Marketropolis. Dex resists her advances as she tries to pull him to Brand X's side.

shortly after Lady X's arrival Copabanana
5

Brand X replaces old products; Ikes fall

Brand X products start replacing the old favorites, mirroring the Ikes' decline. Several Ikes die as the brand war intensifies, underscoring the stakes of the battle. The city grows uneasy as hope dims.

soon afterward Marketropolis
6

Daredevil Dan disappears; Dex investigates

Daredevil Dan disappears, prompting Dex to investigate Brand X's plans. The mystery deepens as more Ikes vanish and strange changes spread through Marketropolis. Dex commits to uncovering the truth behind the brand's invasion.

soon after Marketropolis
7

Dex and Dan trapped in a dryer; escape

Dex and Dan are locked in a dryer with the intent to melt them, a cruel Brand X trap. They manage a narrow escape, narrowly avoiding being reduced to pulp. The escape solidifies their resolve to expose Brand X.

soon after Brand X facility
8

Secret ingredient exposed

Dex and Dan discover that Brand X contains an addictive, toxic secret ingredient. The revelation reframes the conflict as a danger to public health, not just corporate power. They vow to bring the truth to the store's owner and the Ikes.

after escape Marketropolis
9

Recall attempt interrupted by power cut

The pair try to initiate a product recall by sending evidence to the store owner's computer. Brand X cuts the power just as the message is about to go through. The failure heightens the push to mobilize Marketropolis against Brand X.

immediately after recall attempt Marketropolis store network
10

Citizens unite for a massive food fight

Dex rallies the Ikes for a massive food fight against Brand X's armies. The battle uses the supermarket's layout, electricity, and makeshift defenses like lightning rods to protect Marketropolis. The citizens' ingenuity helps turn the tide in the climactic clash.

climactic battle Marketropolis
11

Dex rescues Sunshine from Brand X tower

Dex rescues Sunshine from a Brand X tower, with Dan providing crucial help. The rescue marks a turning point in the war as hope returns to Marketropolis. Sunshine's safety is secured, allowing them to confront Lady X.

late in the battle Brand X tower
12

Mr. Clipboard revealed as a robot controlled by Lady X

Mr. Clipboard enters the Ikes' world, revealing himself as a robot controlled by Lady X. This twist exposes the extent of Lady X's control and the scale of Brand X's plan. Dex and Sunshine prepare for the final confrontation.

after rescue Marketropolis
13

Lady X's origin and plan exposed

Lady X reveals her origin as the Ike of an unsuccessful prune-brand and explains how she stole Sunshine's essence to create a new brand. The confession personalizes the threat and raises the stakes for the finale. Dex and Sunshine brace for the ultimate showdown.

climax Marketropolis
14

Final showdown and transformation

Dex and Sunshine defeat Lady X, turning her back toward her original form. Brand X's hold weakens as the truth spreads and Ikes begin to recover. The duel signals the downward spiral of Brand X and the rise of healing for Marketropolis.

final confrontation Brand X tower
15

Cure revives Ikes and Dex & Sunshine marry

A cure revives Ikes who had died, restoring the population of Marketropolis. Dex and Sunshine finally marry, sealing their happiness and a restored world. Brand X is defeated, and balance returns to the Ikes' realm.

ending Marketropolis

Last Updated: October 01, 2025 at 13:04

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Foodfight! Summary

Read a complete plot summary of Foodfight!, including all key story points, character arcs, and turning points. This in-depth recap is ideal for understanding the narrative structure or reviewing what happened in the movie.

Foodfight! Summary

Characters, Settings & Themes in Foodfight!

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Characters, Settings & Themes in Foodfight!

Foodfight! Spoiler-Free Summary

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Foodfight! Spoiler-Free Summary

More About Foodfight!

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More About Foodfight!