Foodfight!

Foodfight!

Year: 2012

Runtime: 91 mins

Language: English

ActionAdventureComedyAnimationFamilyWarKids' animated fun and adventureShow All…

A story of when good food… goes bad! The evil Brand X joins a supermarket that becomes a city after closing time.

Warning: spoilers below!

Haven’t seen Foodfight! yet? This summary contains major spoilers. Bookmark the page, watch the movie, and come back for the full breakdown. If you're ready, scroll on and relive the story!

Timeline & Setting – Foodfight! (2012)

Explore the full timeline and setting of Foodfight! (2012). Follow every major event in chronological order and see how the environment shapes the story, characters, and dramatic tension.

Time period

Location

Marketropolis supermarket, Copabanana club, Brand X tower

Marketropolis is the shimmering city that appears inside the Marketropolis supermarket after hours, where Ikes roam as animated mascots. Key locations include Dex's Copabanana club, a lively hub for Ikes, and the Brand X tower, the fortress where the Brand X plot unfolds. The setting blends a ordinary supermarket with a fantastical mascot metropolis, highlighting the clash between branding culture and community.

🛒 Marketropolis 🎭 Ikes World 🏬 Corporate Takeover

Last Updated: October 01, 2025 at 12:22

Main Characters – Foodfight! (2012)

Meet the key characters of Foodfight! (2012), with detailed profiles, motivations, and roles in the plot. Understand their emotional journeys and what they reveal about the film’s deeper themes.

Dex Dogtective (Charlie Sheen)

Dex is the heroic cereal mascot detective of Marketropolis, fearless and quick-witted. He undertakes a daring mission to uncover Brand X's plot, rallying the Ikes to recall harmful products. His loyalty to Sunshine and relentless pursuit of truth drive the story's core conflict.

🐶 Hero 🧭 Detective 💪 Brave

Sunshine Goodness (Hilary Duff)

Sunshine is a raisin mascot and Dex's girlfriend, whose disappearance triggers the investigation. She embodies kindness and resilience, serving as the heart of the Ikes’ community. Her relationship with Dex anchors the romantic payoff at the end.

🌞 Positive 💖 Love ✨ Resilient

Lady X (Eva Longoria)

Lady X is Brand X's seductive Ike, orchestrating the corporate takeover and product substitutions. She manipulates Ikes to advance Brand X’s agenda and is later revealed to be the transformed form of a failed prune brand’s Ike. She is cunning, glamorous, and dangerous.

👑 Villain 🧪 Toxic 🧠 Manipulative

Mr. Clipboard (Christopher Lloyd)

Mr. Clipboard is Brand X's human face on the outside world, a ruthless corporate enforcer who is revealed to be a robot controlled by Lady X. He pushes the Brand X agenda through relentless marketing and pressure tactics.

🤖 Robot 🎯 Schemer 🗡️ Antagonist

Daredevil Dan (Wayne Brady)

Daredevil Dan is a chocolate squirrel and Dex's ally who disappears during the conflict, helping uncover Brand X’s addictive secret. His clever, brave nature aids the rebellion and adds humor to the adventure.

🐿️ Sidekick 🎯 Clever 🦸 Brave

Last Updated: October 01, 2025 at 12:22

Major Themes – Foodfight! (2012)

Explore the central themes of Foodfight! (2012), from psychological, social, and emotional dimensions to philosophical messages. Understand what the film is really saying beneath the surface.

🏬 Corporate Takeover

Brand X's push to replace existing products with its own line shows how corporations can infiltrate everyday life. The plot centers on a hazardous recall and a fight to protect the Ikes from corporate dominance. The struggle demonstrates how communities resist branding that seeks to erode trust and choice.

🎭 Mascot Identity

The Ikes are living personifications of brands, and their identities drive loyalty, love, and rebellion. Dex and Sunshine navigate what it means to be more than marketing icons, revealing vulnerability behind familiar mascots. The conflict reveals how branding shapes personal and collective identity within Marketropolis.

🤝 Unity & Resistance

Dex rallies the Ikes and allied products to unite against a powerful Brand X, culminating in a large-scale food fight. Victory comes from resourcefulness and community solidarity, not sheer force. The ending emphasizes collaboration as the path to survival and renewal.

Last Updated: October 01, 2025 at 12:22

Unlock the Full Story of Foodfight!

Don't stop at just watching — explore Foodfight! in full detail. From the complete plot summary and scene-by-scene timeline to character breakdowns, thematic analysis, and a deep dive into the ending — every page helps you truly understand what Foodfight! is all about. Plus, discover what's next after the movie.

Foodfight! Summary

Read a complete plot summary of Foodfight!, including all key story points, character arcs, and turning points. This in-depth recap is ideal for understanding the narrative structure or reviewing what happened in the movie.

Foodfight! Summary

Foodfight! Timeline

Track the full timeline of Foodfight! with every major event arranged chronologically. Perfect for decoding non-linear storytelling, flashbacks, or parallel narratives with a clear scene-by-scene breakdown.

Foodfight! Timeline

Foodfight! Spoiler-Free Summary

Get a quick, spoiler-free overview of Foodfight! that covers the main plot points and key details without revealing any major twists or spoilers. Perfect for those who want to know what to expect before diving in.

Foodfight! Spoiler-Free Summary

More About Foodfight!

Visit What's After the Movie to explore more about Foodfight!: box office results, cast and crew info, production details, post-credit scenes, and external links — all in one place for movie fans and researchers.

More About Foodfight!

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Foodfight! (2012) Plot Summary & Movie Recap

Foodfight! (2012) Scene-by-Scene Movie Timeline

Foodfight! (2012) Spoiler-Free Summary & Key Flow