American Sweatshop

Set in the present day, the film centers on the culture of social media moderation and viral online content. The characters contend with real-time feeds, alarms, and the ever-present pressure to deliver results. Technology—phones, platforms, and monitoring tools—drives the plot and shapes decision making. The immediacy of online discourse intensifies Daisy's personal unraveling.

The primary location is a sterile, high-pressure office where Daisy moderates content for an unnamed platform. Quotas, rigid management, and constant surveillance define daily life. An odd feature—a shallow man-made pond with a lurking alligator—adds a surreal, unsettling atmosphere. The setting underscores the dehumanizing nature of digital labor and its spillover into personal life.

🕵️ Digital Accountability

Online justice is tempting but precarious, challenging notions of due process. The film questions whether digital platforms can or should serve as arbiters of justice. Daisy's pursuit of accountability reveals how easy it is to blur lines between observer and participant. As consequences unfold online, the film critiques the cost of vigilante actions in a networked world.

🧠 Mental Health

Daisy's mental state deteriorates under exposure to disturbing content. Panic attacks, insomnia, and social withdrawal mark her decline. The corporate environment intensifies her vulnerability as she isolates herself from peers. Recovery requires recognizing the cost of digital labor and seeking help.

💻 Online Ethics

The platform's policies and the absence of clear guidance on what constitutes 'truth' create ethical tension. Daisy's investigation spirals into the same violent patterns she condemns. The film probes whether individuals can escape the system's mechanized logic. It questions if personal morality can outpace algorithmic influence.

🎭 Reality Perception

The story presents a blurred line between real and fabricated online content. Dissenting voices are dismissed as 'fake' while the truth remains elusive. The narrative uses a fourth-wall moment to remind viewers they are part of the audience and complicit in the cycle. Perception becomes the battleground where consequences are decided.

👣 Digital Footprint

Every action leaves a trace in feeds and archives. Daisy's posts, flags, and confrontations echo through her career and life beyond the screen. The film underscores that online behavior has tangible repercussions in the real world. What is shared online cannot be easily erased.