What’s So Bad About Feeling Good?

What’s So Bad About Feeling Good?

Year: 1968

Runtime: 94 mins

Language: English

Director: George Seaton

Comedy

A new infection that simply makes people feel happy is treated as a threat by the authorities while its “victims” work to spread it to others.

Warning: spoilers below!

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Timeline – What’s So Bad About Feeling Good? (1968)

Trace every key event in What’s So Bad About Feeling Good? (1968) with our detailed, chronological timeline. Perfect for unpacking nonlinear stories, spotting hidden connections, and understanding how each scene builds toward the film’s climax. Whether you're revisiting or decoding for the first time, this timeline gives you the full picture.

1

Pete's Beatnik-Bohemian life in a NYC loft

Pete lives in a Beatnik–Bohemian commune in a New York City loft, his cynicism and misanthropy fading into a kind of detached artistry. The group appears aimless and melancholy as they wait for the world to end, with one resident living in a burlap sack. The loft setting establishes the mood for his eventual transformation.

New York City loft
2

A wayward toucan arrives

A toucan arrives, stowed away on a Greek banana boat, carrying a contagious virus. The virus triggers intense feelings of happiness and kindness in those it infects. The residents notice a sudden, infectious giddiness in the air around them.

Loft, New York
3

Pete catches the virus and gains purpose

Pete is first swept up by the euphoric effects, discovering a new sense of purpose that clashes with his former cynicism. Liz, his girlfriend, is alarmed by his abrupt change but remains physically close to him. The mood in the loft shifts as Pete begins to embrace a more hopeful outlook.

Loft, New York
4

Pete plans to infect others via a disguise

Pete decides to spread the virus by posing as the nihilist German philosopher leader of a doomsday cult, using close contact to propagate the contagion. He convinces Liz to let him kiss her as part of his ruse. The scheme unravels when his true identity is revealed during the interaction.

Loft
5

Amigo the toucan becomes a symbol of the outbreak

The group keeps the toucan and nicknames it Amigo, embracing the outbreak and disguising themselves to spread the virus across New York City. Liz remains physically immune, yet she experiences the kindness radiating from those around her and begins to respond in kind. The city starts to feel unusually gentle as more people are touched by the mood shift.

New York City
6

Pete returns to advertising with a twist

Pete resumes his job as an advertising executive, insisting that ads be honest. He is initially fired for this stance, but is later rehired when the other executives fall under the virus's spell. The corporate world buckles under the changing social mood as the citywide happiness spreads.

Advertising agency, New York
7

Economic and political stakes rise

Authorities realize the virus threatens the economic lifeblood of New York, as people stop buying alcohol, tobacco, and drugs and the stock market teeters. The city divides between the cured and the still-infected, creating tension beyond personal happiness. The outbreak becomes a national concern for its economic consequences.

New York City
8

J. Gardner Monroe arrives in a space helmet

J. Gardner Monroe is dispatched by the government to stop the outbreak, arriving in a space helmet as a dramatic symbol of intervention. Several attempts to contain the virus follow, culminating in the interception of the toucan. His arrival marks a turning point toward finding a cure.

New York City
9

A cure is found and distributed

The toucan is captured, and a cure is discovered. The vaccine is dispersed through gasoline and industrial exhaust fumes to reach the wider city population. Those cured revert to their former nasty manners, while the immune remain kind even after the outbreak ends.

New York City
10

Pete is cured and returns to the loft

Pete returns to the loft as a cured man, insisting that advertising be honest. The dynamic with Liz shifts as she longs for the sharper edge of the earlier illness. Their relationship adapts in the wake of the citywide changes.

Loft, New York
11

Liz seeks a new life and bids farewell to Amigo

Liz declares she can no longer live in such a world and plans to return to her hometown, visiting a zoo to say goodbye to Amigo the toucan. Pete shows up, still pursuing a lasting connection, while the bird remains a symbol of the outbreak’s impact. The scene underscores how the virus altered their perspectives on life.

Zoo
12

The pregnancy ruse: hiding Amigo in Liz's dress

During a chaotic pursuit of the bird, they hide Amigo in Liz's dress and pretend she is pregnant to smuggle him away. The ruse is complicated when 'nice' police escort them to a hospital to give birth. The moment tests their loyalty and their ingenuity in protecting Amigo.

Hospital
13

Escape and reunion at the zoo

Pete and Liz recapture the toucan and manage a final escape from the zoo, reuniting in a shared sense of purpose. The bird’s fate remains a central symbol in their renewed partnership. The ending hints at a return to normal life, now colored by the lessons of the outbreak.

Zoo

Last Updated: October 09, 2025 at 14:10

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Characters, Settings & Themes in What’s So Bad About Feeling Good?

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