Unfrosted

A young runaway finds refuge in a diner, escaping his troubled past. As he settles in, he orders Pop-Tarts, which sparks his curiosity about the snack's background.

At the same diner, Bob Cabana offers to share the real story behind the origins of Pop-Tarts. Intrigued, the young runaway listens closely as the narrative transports him back to 1963.

In 1963, breakfast options in America are limited, primarily dominated by milk and cereal. Bob, working at Kellogg's, evaluates their position in an industry where they compete with Post Foods.

Despite their efforts, Kellogg's Fruit Loops do not resonate with consumers. Bob's innovative suggestions, including increasing sugar content and redefining the product, pave the way for future successes.

Kellogg's triumphs at the annual Bowl and Spoon Awards, showcasing their dominance in the breakfast market. However, Bob senses growing competition from Post's upcoming product.

Bob's curiosity leads him to investigate a suspicious trend involving discarded treats outside Post's headquarters. He discovers that Post is working on a fruit-based pastry that could disrupt Kellogg's market.

To counter Post's maneuvers, Bob convinces Kellogg to bring back his former colleague, Stan, from NASA. Together with a team of quirky taste pilots, they embark on creating their own pastry to compete with Post.

Edsel Kellogg warns Bob about the influence of the powerful milk industry led by Harry Friendly. Bob faces unexpected dangers when dairy moguls resort to drastic measures, including his abduction.

Simultaneously, Marjorie Post's quest for sugar supplies in the USSR raises alarms among U.S. authorities, including President John F. Kennedy. This geopolitical tension intertwines with the breakfast battle.

During the critical taste-testing phase, one of the taste pilots suffers a tragic accident. Despite this setback, the team remains focused on perfecting their pastry recipe.

Thurl Ravenscroft, the voice of Tony the Tiger, leads a strike among cereal mascots. Fearful that the launch of Kellogg's new pastry could tarnish their identities, the mascots band together against corporate decisions.

Amid the marketing struggles, a major oversight occurs, leading to an accidental renaming of their product to 'Pop-Tart.' This misstep paradoxically ignites consumer excitement and anticipation for the launch.

Upon its release, the Pop-Tart quickly becomes a sensation, overshadowing Post's competitor. The unforeseen popularity reflects the innovation brought forward by Bob's team amidst rising tensions.

In the fallout of the mascot-led protests, Lou faces repercussions for his involvement. Meanwhile, the dairy industry's involvement takes center stage in the broader narratives of American history.

The young runaway, back in the diner, questions Bob about his wild tale. Bob admits to fabricating elements of the story, concluding with the mysterious emergence of a ravioli creature from his pocket.