Professional Sweetheart

Professional Sweetheart

Year: 1933

Runtime: 73 mins

Language: English

Director: William A. Seiter

RomanceComedy

Glory Eden, a radio singer, is marketed as the ideal American woman to sell Ippsie‑Wippsie Washcloths. Beneath the spotless image she longs for booze, jazz, gambling and romance. When the pressure of perpetual “purity” drives her to rebel, the sponsor and his eccentric henchmen choose a fan‑submitted “sweetheart” for PR—a clueless country girl.

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Timeline & Setting – Professional Sweetheart (1933)

Explore the full timeline and setting of Professional Sweetheart (1933). Follow every major event in chronological order and see how the environment shapes the story, characters, and dramatic tension.

Time period

1933

Set in the early 1930s, the film captures the era of radio-as-entertainment and sponsor-driven stardom. It showcases the burgeoning power of mass media and on-air gimmicks, such as a wedding broadcast designed to boost ratings. The period’s blend of glamour and financial pragmatism shapes the characters’ choices and the storyline.

Location

New York, Harlem, Atlantic City, Kentucky

The story unfolds in the bustling radio studios of New York, with Harlem providing a backdrop of nightlife Glory longs to explore. It contrasts the glamorous city showbiz world with rural Kentucky life when Jim takes Glory home for a country life and a private honeymoon in Atlantic City. The settings highlight the gap between a manufactured public image and the more ordinary world Glory secretly craves.

🗽 New York 🎭 Showbiz 🗺️ Kentucky 🎡 Atlantic City

Last Updated: October 04, 2025 at 18:19

Main Characters – Professional Sweetheart (1933)

Meet the key characters of Professional Sweetheart (1933), with detailed profiles, motivations, and roles in the plot. Understand their emotional journeys and what they reveal about the film’s deeper themes.

Glory Eden

Glory is a young, star-struck performer who embodies the Purity Girl image but secretly longs for nightlife, romance, and independence. She is idealistic yet easily swayed by those who promise glamour and security. Her growth comes from navigating professional pressure, jealousy, and love while choosing between a carefully crafted public persona and personal happiness.

🎭 Showbiz 💃 Romance 👗 Fashion

Jim Davy

Jim is a bashful, earnest Kentucky man chosen to be Glory’s ‘Anglo-Saxon’ sweetheart. He enters the spotlight reluctantly and discovers the marriage is a publicity stunt. His loyalty and decent nature push him to pursue a sincere relationship with Glory, even as he confronts the entertainment machine’s manipulation.

💖 Romance 🕊️ Trust 🎭 Showbiz

Speed Dennis

Speed is a savvy press agent who schemes to keep Glory in the spotlight. He believes a romantic angle and calculated publicity will maximize profits, and he relentlessly pitches plans that blur the line between reality and promotion. His manipulative tactics create tension and propel the story toward a climactic reveal.

🧠 Schemes 💼 Showbiz 🎯 manipulation

Ipswich

Ipswich is the sponsor who manufactures Glory’s image and wants her public persona to match a wholesome, marketable brand. He represents corporate interests in entertainment, constantly weighing risks and rewards of stunts and contracts. His plans drive much of the plot’s conflict and resolution.

💼 Sponsorship 🧩 Power 🕹️ Control

Tim Kelsey

Tim Kelsey is the rival radio program owner who attempts to win Glory through aggressive promotion. His actions reflect the cutthroat nature of show business and the competition to secure top talent and audience loyalty. He is a catalyst for the clash between competing sponsors.

💼 Rivalry 🧩 Ambition 🎭 Showbiz

O'Connor

O'Connor acts as a helper to Jim and Glory but harbors his own agenda. His involvement underscores the murky alliances in radio promotion and hints at underhanded schemes that arise when multiple interests collide.

🕵️‍♂️ Intrigue 🗣️ Deception 🔗 Alliances

Vera

Vera is Glory’s maid who provides a window into Harlem nightlife and the life Glory longs for. Her perspective highlights themes of social difference and the allure of the city’s evening world. She serves as a contrast to Glory’s sheltered, image-conscious life.

🎶 Nightlife 🧭 Social contrast 🌃 City life

Elmerada de Leon

Elmerada is the 'sob sister' reporter who presses Glory for the truth behind her public image. Her presence emphasizes media scrutiny and the tension between reality and sensational reporting in show business.

🗞️ Media 🕵️‍♀️ Journalism 🎭 Public image

Appleby

Appleby is part of the supporting crew whose actions help illustrate the bustling backstage world of a radio program and the range of characters that surround a show’s star.

🎬 Supporting cast 🛠️ Backstage life

Last Updated: October 04, 2025 at 18:19

Major Themes – Professional Sweetheart (1933)

Explore the central themes of Professional Sweetheart (1933), from psychological, social, and emotional dimensions to philosophical messages. Understand what the film is really saying beneath the surface.

🎭 Public image

Glory is molded into a pristine radio persona, yet she yearns for freedom and nightlife. The tension between a wholesome public image and private desires drives the plot, exposing how appearances are manufactured for audience appeal. The film explores how much of a star’s life is curated by sponsors and media, and how far a person will go to control that image.

💼 Sponsorship & showbiz

Sponsors wield immense power over talent, pushing for perfect personas to sell products. The characters negotiate contracts, publicity stunts, and rivalries to maximize ratings and profits. The eventual merger of sponsorships into a new venture underscores how advertising money shapes creative decisions and careers.

💘 Love vs publicity

Romance is entangled with publicity when Glory and Jim’s on-air marriage is used to boost ratings. The couple must decide whether love can survive the demands of show business and corporate strategy. Their relationship tests the balance between genuine affection and calculated public performance.

Last Updated: October 04, 2025 at 18:19

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Professional Sweetheart Summary

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Professional Sweetheart Summary

Professional Sweetheart Timeline

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Professional Sweetheart Timeline

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