Love Tactics

Asli, a 28-year-old fashion designer, has established herself as a prominent figure in the fashion industry. She is not only the face of a leading fashion brand but also runs a successful blog focused on love and relationships, positioning her as a go-to consultant for her friends.

After a follower questions Asli about the effectiveness of her own relationship advice, she becomes challenged by her friends to apply her love tactics to win over a guy. An eager Asli accepts the challenge, intrigued by the prospect of using her own methodologies for personal gain.

Kerem, a 30-year-old advertising professional, is revealed to be a notorious playboy with a reputation for fleeting romantic encounters. His skeptical view of love and relationships mirrors Asli's own, positioning him as an intriguing counterpart to her character.

Kerem's colleague Tuna bets him that he can make a girl fall for him, promising to recover a project he lost if successful. Motivated by bravado, Kerem takes up the challenge, setting the stage for a romantic game of manipulation.

Asli and Kerem both attend the same party, where Kerem's friends suggest that Asli would be a perfect target for his charm. As these two begin to interact, Asli critiques Kerem's every move, identifying his predictable dating clichés amidst a playful competition.

An initial attempt for a staged meeting between Asli and Kerem fizzles out due to Asli's work commitments. However, fate intervenes when they meet again during a pitch for an advertising account, further intertwining their paths.

The narrative shifts as Servet invites both their companies on a trip to the scenic Cappadocia. This journey reveals layers of both characters, driving home the complexities of Kerem's past and the developing bond between him and Asli.

During their time in Cappadocia, Asli uncovers the warmth of Kerem's background and connects with his struggles, including the tragic loss of his parents. This experience challenges her initial perceptions, leading her to see him as more than just a romantic challenge.

Upon returning from their trip, Kerem invites Asli to dinner, hoping to deepen their connection. What starts as a casual meeting turns into a profound exchange that solidifies their bond, elevating their relationship beyond mere competition.

In a moment of heated impulsiveness, Asli publicly shares Kerem's heartfelt confession of love online, a decision fueled by her desire to maintain her 'Love Guru' persona. This act leads to significant fallout, straining their relationship and jeopardizing both their reputations.

As a consequence of her actions, Asli faces dismissal from her job while Kerem's reputation suffers due to the public fallout. Despite the challenges, Kerem steps forward to support Asli's career, agreeing to help her find a new position in London.

Asli wrestles with her emotions but ultimately tries to prevent Kerem's departure, culminating in a heartfelt confrontation. After overcoming numerous challenges, they finally embrace their feelings and make a commitment to redefine their understanding of love.

Post-trip, Asli updates her blog, now featuring insights on the mysterious trending figure known as 'Mr. K.' Unbeknownst to her, the character reflects her evolving feelings towards Kerem, showcasing a personal transformation through her reflections on love.