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CineMagia: The Story of São Paulo’s Video Stores (2017) movie poster

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CineMagia: The Story of São Paulo’s Video Stores (2017) Characters, Setting & Themes Explained

Release, runtime and language
2017 · 100 mins · Portuguese
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Directed by
Alan Oliveira
Starring
Rubens Ewald Filho, José Neto, Bruno Pereira, Carlos Cardoso, Oceano Vieira de Melo, Raphael Cubakowic

Before the rise of streaming, video stores were central to the home video experience in Brazil. This documentary explores the history of São Paulo’s independent video stores, from their emergence to their decline. Through interviews with owners, employees, customers, and critics, it recounts the unique experience of renting movies and the significant role these stores played in Brazilian culture. The film captures a bygone era and the passion of those involved in the video rental business.

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