Bert Stern: Original Madman

Bert Stern, the legendary photographer, started his journey as a mailroom boy at Look Magazine. This early position allowed him to meet influential figures in the photography world, including the emerging talent Stanley Kubrick.

Stern's career took flight during the Golden Age of Advertising, where he made his mark with innovative campaigns. His work not only distinguished him as a photographer but also contributed to significant cultural shifts in advertising.

The breakthrough moment in Stern's career came with the 'Driest of the Dry' campaign for Smirnoff. This campaign not only skyrocketed his fame but also helped popularize vodka across America, changing drinking habits nationwide.

By the age of 25, Bert Stern became a highly sought-after photographer, attracting attention from major players in both advertising and the fashion industry. His talent and vision made him a cornerstone of the creative landscape during this era.

Stern's work captured the notice of industry titans and creative moguls, which solidified his status in advertising circles. He became a pivotal figure that helped shape the advertising industry, as remarked by the famous George Lois.

Collaborating with renowned photographers like Irving Penn and Richard Avedon, Bert Stern carved out the niche of the concept photographer. This style not only elevated his peers but also transformed the perception of what a photographer could achieve.

Throughout his career, Stern photographed some of the most beautiful and famous women of the time, including Jean Shrimpton and Audrey Hepburn. His portraits became iconic representations of these women, showcasing their beauty and complexity.

Bert Stern married Allegra Kent, an extraordinary ballet dancer and protégé of the legendary choreographer Balanchine. Their union symbolized a blend of artistic excellence and beauty in Bert's life.

The documentary delves into Bert Stern's personal and professional life, revealing his journey of self-creation and identity. It reflects on how his experiences shaped both his art and his understanding of fame.

As the documentary unfolds, it navigates intricate themes including creativity, celebrity, and desire. These themes not only highlight Stern's journey but also resonate with broader cultural narratives regarding fame and artistic expression.

Stern's life is characterized by rise, fall, and remarkable reinvention, making him a unique figure in the art world. His ability to pivot and adapt in a constantly changing industry serves as a powerful statement on resilience.

Bert Stern's contributions to photography and advertising left an indelible mark on the industry. His work continues to inspire new generations of creatives who strive to capture the essence of beauty and identity.

Filmmaker Shannah Laumeister provides a unique lens through which to view Stern's life, focusing on their long-term relationship. This personal approach offers viewers a deeper understanding of the man behind the camera.

Through candid interviews and personal anecdotes, the documentary humanizes Bert Stern, contrasting the glamorous images he created. It reveals the vulnerabilities and complexities that accompany a life in the spotlight.