As Luck Would Have It

A former advertising executive who has been unemployed for years and feels he has failed his family. He is driven by a desperate need to provide, and this pushes him to monetize his accident through interviews and product placements. His willingness to bend ethical lines becomes a central engine of the plot, revealing his complex mix of pride and vulnerability.

Roberto's wife, who tries to cheer him up and shield the family from financial ruin. She opposes the plan to monetize the tragedy and ultimately fires Johnny when she learns of the value and manipulation at stake. Her actions reflect a tension between loyalty and pragmatism within a strained marriage.

Roberto's representative and agent, who sees the accident as a business opportunity. He pursues interviews and product placements and captures the interest of a media executive, pushing the narrative toward sensational profits. His corporate-driven mindset highlights the commodification at the heart of the crisis.

A powerful media executive who views the incident as a lucrative story. He offers millions for a posthumous interview but requires guarantees and the right conditions, driving the contractual pressure surrounding Roberto's fate. He embodies the profit-driven philosophy that governs the unfolding events.

Museum director who tries to manage the crisis and slow the media frenzy while protecting the institution's reputation. She collaborates with officials to navigate public relations and determine the best course of action without damaging careers. Her stance illustrates institutional pressures during a crisis.

The security guard who discovers Roberto's injury and attempts to manage the crisis. He communicates the gravity of the accident and goes to fetch help, becoming a reluctant participant in a rapidly escalating situation. His actions underscore the procedural barriers and human responses in an emergency.

The physician who initially debates the best course of action and ultimately performs the site surgery. His decisions have life-or-death consequences, and his grim report at the end frames the tragedy as a medical failure as well as a media spectacle. He embodies the clinical perspective amid public pressure.

A local television reporter handpicked by Luisa to cover the story. She becomes the conduit through which the tape gains visibility, ultimately passing the potentially lucrative footage to Luisa. Her role highlights the media pipeline from event to broadcast.