Viva Max!

A pompous, self-styled savior who believes a bold stunt will prove his prowess. He orchestrates the Alamo seizure hoping to impress Paula and prove his status, even as his grip on reality wavers. His authority rests on theatrics and the obedience of his men rather than real ammunition or strategy.

The loyal, hard-edged sergeant who enforces Max's orders with ruthless efficiency. He keeps the illusion of the invasion intact by demanding discipline and obedience from the troops. His dynamic with Max centers on unwavering loyalty and the willingness to follow orders at any cost.

A young blonde who works in the Alamo gift shop and is a radical student activist when not selling postcards. She is initially drawn to Max as a revolutionary figure, glamorizing bold action, and her perspective drives the boundary between myth and reality. Her insights gradually reveal the true motives behind the invasion.

The local police chief who must decide how to handle Max's claim of occupation. He transitions from skepticism to action, coordinating with higher authorities while navigating the absurdity of the situation. His role anchors the film's bureaucratic satire with a measured, procedural stance.

A National Guard general who by day runs a mattress store and by duty contends with the unfolding crisis. He represents the practical, everyday side of military leadership and becomes a potential counterweight to Max's grandiose plan. His involvement highlights the film's commentary on command and civilian life.

A three-star US Army general dispatched to restore order. His arrival signals a return to conventional military response and attempts to reassert control over the improvised occupation. He embodies official power contrasting Max's performative bravado.