The Secret of Selling the Negro

Year: 1954

Runtime: 21 mins

Language: English

Director: Wayne A Langston

Documentary

Commissioned by the Chicago‑based publishers of Negro Digest, Ebony, Tan and Jet, it urges advertisers to target African‑American consumers. It shows daily lives, activities and buying habits of Black professionals, students and housewives, stressing a positive view of the Negro family. A sponsor booklet lists do’s and don’ts marketing to this audience.

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