Year: 1954
Runtime: 21 mins
Language: English
Director: Wayne A Langston
Commissioned by the Chicago‑based publishers of Negro Digest, Ebony, Tan and Jet, it urges advertisers to target African‑American consumers. It shows daily lives, activities and buying habits of Black professionals, students and housewives, stressing a positive view of the Negro family. A sponsor booklet lists do’s and don’ts marketing to this audience.
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The Secret of Selling the Negro (1954) Plot Summary & Movie Recap
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The Secret of Selling the Negro (1954) Spoiler-Free Summary & Key Flow
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