Plot Summary
The Secret of Selling the Negro (1954) Plot Summary Explained
- Release, runtime and language
- 1954 · 21 mins · English
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- Directed by
- Wayne A Langston
- Starring
- Robert Trout
Commissioned by the Chicago‑based publishers of Negro Digest, Ebony, Tan and Jet, it urges advertisers to target African‑American consumers. It shows daily lives, activities and buying habits of Black professionals, students and housewives, stressing a positive view of the Negro family. A sponsor booklet lists do’s and don’ts marketing to this audience.
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