Pinay Pie

An optimistic entrepreneur who runs an aging buy-and-sell business. She anchors the trio with warmth and practicality, balancing romance with real-world worries about money and safety. Her loyalty to friends keeps the group moving through scandal and heartbreak.

Director of a men’s fashion magazine facing a sales slump that tests her leadership. She often mediates tensions within the group while juggling love and loyalty. Her relationship with Artie adds drama to the friends' shared journey.

Makeup artist and saleswoman who aspires to wear a crown, not just cosmetics. She faces online scandal with grace, using it to push for fair treatment from pageant organizers. She embodies resilience, creativity, and a willingness to fight for dignity.

Love’s cop boyfriend whose relationship complicates family dynamics, with his mother Ursula watching closely. His presence connects romance and danger, injecting tension into Love’s pursuit of glory.

Love’s mother figure, protective and stern about her daughter's new relationships. She embodies parental concern in a world where public image can threaten family stability.

Loyal ally who offers support and a ride to pageant tryouts, representing the dependable male friend who steadies the women’s journey. He remains by Love’s side through ups and downs.

An eccentric director brought in to shake up the campaign with a bold, unpredictable vision. His unconventional methods create both opportunities and trouble for the team.

A rival figure whose hidden ties threaten to derail Love’s plan, embodying the competitive pressures within pageant culture. Her involvement highlights how gossip can distort truth and intensify competition.

A pageant judge whose actions become entangled in the rumor mill, showing how power and perception intersect in high-stakes competitions.

Karen’s live-in boyfriend whose infidelity creates emotional ripple effects across the group. He complicates Karen’s personal and professional life.

One of Love’s foreign suitors who wades into her life during the pageant interlude. The flirtation adds cross-cultural tension to the drama.

Another admirer who navigates the pageant era's dating dynamics, providing additional romantic subplots within the story.