CTRL

Joe and Nella first crossed paths during their freshman year of college. Their initial meeting marked the beginning of a blossoming relationship that would be intertwined with social media.

Nella, along with her best friend Bina, helped launch a digital channel named 'Njoy.' This channel focused on brand promotions and showcased their fun adventures, quickly gaining popularity.

As Joe and Nella grew closer, their relationship flourished and was documented through their shared social media presence. Their adventures and milestones were celebrated online, creating a public narrative of their love.

On their fifth anniversary, Nella planned a joyous surprise for Joe. However, the surprise turned disastrous when she caught Joe in a compromising situation live-streamed, resulting in a public spectacle.

Following the incident, Nella became the target of ruthless online trolls. Joe confronted her, accusing her of prioritizing social media validation over their relationship, leading to a bitter breakup.

Despite the heartbreak, Nella thrived after their breakup. She utilized CTRL AI to erase Joe from her digital history, successfully removing him from thousands of photos and videos.

As a social media influencer, Nella secured endorsement deals with numerous high-paying brands, including CTRL. This period marked her ascent in the digital marketing world, showcasing her resilience.

After a series of failed attempts to reconnect, Joe mysteriously went missing. Nella felt an urgency to investigate his disappearance, prompting her search for answers.

Nella received unexpected help from Shonali, Joe's colleague, who provided insights into Joe's situation. This information led Nella to Karan, a whistleblower with crucial connections.

Using Joe's abandoned laptop and assistance from journalist Mayank, Nella discovered encrypted data that uncovered Mantra Unlimited's corrupt practices. This revelation heightened the stakes of her investigation.

The shocking discovery of Joe's lifeless body on a ferry revealed the dangers linked to Mantra Unlimited. Nella realized that the corporation would go to great lengths, even murder, to protect their secrets.

Nella obtained a decryption code from Mayank that led her to Joe's video exposing Mantra's exploitation of consumer data. However, as she prepared to share the footage, the stakes grew perilously high.

As Nella attempted to release the video, Mantra hacked her system and edited the footage to frame her. The public narrative turned against her, painting her as the antagonist in a twisted story.

Caught in a media frenzy and manipulated by Mantra's legal team, Nella faced an uphill battle for her truth. The company’s influence overshadowed her claims, making her plight even more precarious.

Ultimately, Nella was forced to choose between her future and speaking out. She accepted a deal that required her silence, leaving her to rebuild her life from the ground up, all while grappling with her loss for Joe.