Carry On Girls

In Fircombe, a rainy seaside town, Councillor Sidney Fiddler pitches a beauty contest to revive tourism. The mayor, Frederick Bumble, is keen, while feminist councillor Augusta Prodworthy storms out in outrage. The motion is carried in her absence, and Sidney immediately begins arranging publicity with Peter Potter.

Sidney's plan draws in would-be models to Fircombe, and Connie Philpotts' hotel becomes the hub of the preliminary publicity. The residents, including Mrs Dukes and the Admiral, brace for the influx as cameras arrive. The hotel hums with fittings, fashion talk, and the anticipation of the upcoming contest.

Hope Springs orchestrates a staged catfight with Dawn Brakes after suspecting Dawn has stolen her bikini. The spectacle provides sensational newspaper copy that overshadows the actual beach donkey stunts. The scene marks the contest as a media circus rather than a serious pageant.

Augusta's son, Larry, is hired to document the events for the press. He snaps the catfight and later captures the Mayor losing his trousers during the mayhem. He arranges a nude photo shoot with Dawn, further fueling sensational coverage.

Mildred Bumble aligns with Prodworthy's bra-burning movement and begins plotting the downfall of the Miss Fircombe contest on the pier. The alliance sharpens the conflict between competing factions and escalates the publicity war. The stage is set for more aggressive tactics against the pageant.

Peter Potter reluctantly crosses-dresses for another publicity stunt on the television show Women's Things, produced by Debra and hosted by Cecil Gaybody. The trick fuels ratings and adds another layer of farce to the pageant campaign. The audience remains hooked by the spectacle rather than the substance of the contest.

Prodworthy and Rosemary call in the police to investigate the male pageant contestant, sensing a scandal. Paula, originally Peter's prim girlfriend, undergoes a makeover and steps in as the mysterious girl to take part in the event. Tensions rise as the crowd awaits the reveal.

Prodworthy's gang launches Operation Spoilsport, sabotaging the final contest with water, mud, and itching powder. The stage becomes a chaotic mess, drawing howls of laughter from the crowd and mounting fury from the contestants. Organizers scramble to salvage the televised extravaganza.

With an angry mob closing in, Sidney jumps into a go-kart and makes a chaotic exit from the chaos. He discovers Connie has taken all the prize money and hidden it away. He speeds away with Hope on her motorcycle, while reporters chase the spectacle.

The combination of misbehavior, publicity stunts, and sabotages turns Miss Fircombe into a regional curiosity. Public opinion wavers between outrage and amusement as the media broadcasts every mishap. The rainy seaside town becomes a carnival of publicity, rather than a proper pageant.

As the dust settles, the contestants and organizers confront the consequences of their schemes. The beauty contest appears doomed to collapse under the mounting publicity chaos, but the town's resilience surfaces as locals discuss other tourism ideas. The show goes on only in the sense that the farce has become Fircombe's new claim to fame.