Buy Now, Die Later (2015) Timeline Explained – Every Event in Order

Odie's Career Ultimatum

Odie is a struggling photojournalist desperate to live up to the legacy of his father, a renowned photographer. After failing to capture the controversial picture of a congressman with his mistress Natasha, his boss gives him an ultimatum: submit a picture or be fired. He confides his worsening situation to his best friend Ato, a successful restaurant owner.

Deal at the Mysterious Antique Shop

Wandering alone, Odie stumbles upon an antique shop he had never seen before, run by the eccentric Santi. He is drawn to a portrait of a beautiful woman that he recognizes as his late father's work. Santi offers him a camera that will solve all his problems, but Odie must sign a mysterious contract in return. Right after the deal, a slash appears on his hands.

Where

Santi's antique shop

Odie's Rise to Fame

Odie's fortunes change when he discovers Natasha dead in a car and photographs the scene, uploading it to his vlog and gaining the fame he craved. When the congressman also dies and Odie again finds the body, his fame skyrockets even further. Still, guilt gnaws at him as he realizes the deaths happening around him are anything but normal.

The Camera's Dark Secret

When the camera reveals another future victim, Odie rushes to a parking space to save them. He is struck from behind by Chloe Narciso and wrestles the blunt object from her, only to realize that the camera has been possessing him all along, as he himself killed Natasha and the congressman. Odie turns violent and advances on Chloe, who flees in terror and is run over by a car.

Where

Parking space

Chloe's Bargain and Meteoric Rise

Flashbacks reveal that Chloe Narciso was once a frustrated, terrible singer pushed toward stardom by her ambitious mother, Maita. At Santi's shop, Chloe signs a contract in exchange for a phone that will make her famous and grant all her wishes, and a slash appears on her hands. A recording of her singing sounds astonishing, making her one of the most recognized singers in town, and a mysterious virtual assistant app soon appears on her phone, speaking like a real person and knowing everything about everyone.

Where

Santi's antique shop

The Blind-Item Rumor and Natasha's Fate

When a blind-item rumor against Chloe spreads all over the internet, the app warns that her own friends, including the congressman's mistress Natasha, are behind it. Chloe confronts Natasha in a restaurant, and when the app asks what she wants to do, she wishes Natasha dead. In reality, Natasha was killed the moment a vlogger named Odie exposed her on his website.

Where

Restaurant

Talk Show Meltdown

Chloe breaks down while telling her story on a talk show, forcing the broadcast to cut. In her dressing room, a heated argument with Maita ends after Chloe admits she destroyed the phone, and Maita storms out, only for the phone to return intact and threaten to victimize Chloe's mother next. Terrified, Chloe runs out into the parking lot, where she is confronted by someone and run over by a car.

Where

Talk show studio

Ato's Creepy Delivery and the Fatal Cake

Forced by a heavy downpour to stay at a Gothic-looking house where he delivers food, Ato grows uneasy as the family discusses cannibalism, and he reluctantly helps carry in a body bag that turns out to hold a roasted pig for a horror-themed birthday party. When the family eats the cake Ato made and delivered, they all feel sick, vomit, and die, since Ato deliberately poisoned them. A flashback reveals he once signed a contract with Santi for a handbook of potion recipes, and the secret of his celebrated restaurant is that it serves human meat laced with concoctions from the book.

Where

Gothic-looking house

Pippa's Deal for the Perfume

Pippa, a gay man who is teased for his sexuality and jealous of his sister Larra, who has caught the eye of his childhood crush Aldo, is accosted by drunk men one night. He comes across Santi's shop, where he is offered a bottle of perfume that will make him attractive to all men, in exchange for signing another contract. A slash promptly appears on his hands.

When

One night

Where

Santi's antique shop

Perfume Overload and the Zombie Chase

At a restaurant meeting with Chloe Narciso's fan club, Pippa spots Ato talking to Odie, sees Maita and Chloe confronting Natasha, and even secures Chloe's autograph from Maita. Over time, Pippa abuses the perfume with more than one spray a day and gains an army of men as slaves, worrying Larra. When he pours the entire bottle over himself during a confrontation with Larra and Aldo, the men around him turn into zombies and chase him all around town until dozens of them corner him.

Where

Town

Maita's Cream and Her Hidden Past

After her fight with Chloe, Maita returns to Santi's shop begging him to help her daughter, but Santi rebuffs her and instead hands her an age-reversing cream, implying that what she truly wants is to be beautiful again, in exchange for a signed contract. It is revealed that Maita was the beautiful lady in the portrait Odie saw, and that her fame ended when she was raped, with Chloe as the child from that assault. Now looking young and beautiful, she ventures into a bar to reconcile with Chloe but completely forgets about her and starts partying.

Where

Santi's antique shop

The Parking Lot Rescue

Bugs suddenly begin bothering Maita's skin, and as she flees the bar in fright, the good-looking man stops her and starts to sexually assault her. Meanwhile, Odie comes to his senses and finds Chloe unconscious in the parking area, calling on the car driver for help, only for the driver to be revealed as Ato, who intends to make Chloe his next restaurant course. Ato points a gun at Odie, but before he can kill him, a weak Chloe bludgeons Ato unconscious, and Odie accompanies her to the hospital.

Where

Parking area

The Alliance and the Exchange Plan

While hiding from the zombies in a dumpster, Pippa spots Maita being molested and saves her, with the two recognizing each other from the restaurant. They head to the hospital, where they cross paths with Odie and Chloe, and the four realize they are all cursed by Santi and decide to finish it once and for all. Odie concludes that exchanging their products, his camera for Chloe's phone and Maita's cream for Pippa's perfume, will let each item be destroyed without harm, and the group confronts Santi as Ato also arrives.

Where

Hospital

Final Showdown with the Devil

Santi puts them all into a trance and reveals himself to be the Devil, declaring that their lives are the payment for the products they bought, and kills Ato, who was not part of the plan. Chloe destroys the camera before Santi can kill her, Pippa destroys the cream to escape Santi impersonating Larra, Maita destroys the perfume to break free from thousands of bugs, and Odie smashes the phone before being stabbed in the eye. Finally, Odie, Chloe, and Pippa destroy the remaining merchandise while Maita sacrifices herself to burn the contracts and the store, killing both Santi and herself.

Where

Santi's antique shop

The Price of Survival

Sometime later, Chloe, now deaf, holds a press conference with Pippa, who is now overly sensitive to smells, serving as her translator. Afterward, they meet up with Odie, who has been left blind by his ordeal. As the three board Chloe's van, Santi is revealed to be alive, standing in front of his closed store selling a new batch of items to another group of unsuspecting people.

When

Sometime later