The Hucksters

A World War II veteran and rising radio advertising executive who will do whatever it takes to land a big campaign. He’s charming and calculating, using appearances and deception to outmaneuver rivals. The story tracks his moral compromise and eventual longing for a more dignified, stable life with Kay.

A widow from a noble British background, wife of a WWII general. She becomes Victor’s reluctant partner in the Beautee Soap campaign and represents grace, loyalty, and the pressure of public image. Her relationship with Victor tests trust and leads to a cautious hope for a future based on respect rather than profit.

Head of Beautee Soap’s major client and a powerful figure who demands results. He’s shrewd, calculating, and quick to push back when the campaign door is closed. His authority drives the negotiation and fuels Victor’s race for a breakthrough.

Head of the Kimberly Advertising Agency; a veteran of the industry who motivates Victor’s rise. He’s ambitious, pragmatic, and often acts as the conduit between agency goals and client demands. His relationship with Victor reveals the cutthroat nature of the business.

A torch singer and former flame who re-enters Victor’s life, creating tension with Kay. She exemplifies the temptations of showbusiness and complicates Victor’s personal and professional decisions.

A C-list comedian whose high-spirited act becomes the target of Victor’s negotiation. His presence highlights the tension between radio entertainment and commercial strategy. He embodies the challenges of turning humor into a marketable asset.

A veteran agent who helps secure the deal with Buddy Hare. His realism and willingness to compromise under pressure reveal the mechanics of deal-making in the industry. He ultimately recognizes the manipulation but honors the contract.