Piccadilly [re-release]

In the bustling 1930s, we are introduced to Eugenia Crocker and Nesta Pett, two wealthy American sisters who are locked in a fierce competition. Their rivalry escalates as they constantly seek to outdo each other, igniting a series of events driven by their ambitions and family connections.

Nesta sets her sights on marrying off her niece, Ann Chester, to Lord Reginald 'Wizzy' Wisbeach. Her motive is to further elevate their family's social standing by securing a noble alliance, despite Ann's strong objections about marrying the pompous lord.

In pursuit of her matchmaking efforts, Nesta travels to London with Ann. This trip marks the beginning of a series of manipulative schemes aimed at merging their family's interests with the aristocracy, against Ann's will and desires.

Eugenia, living in London, is preoccupied with her own ambitions, particularly the desire to purchase a royal title. To gain favor with the upper crust, she hosts lavish gatherings at her mansion, inviting notable aristocrats and hoping to showcase her social standing.

Eugenia's stepson, James 'Piccadilly Jim' Crocker, has developed a notorious reputation characterized by womanizing, gambling, and bar fights. His latest scandal involving a confrontation with Percy leaves Eugenia feeling embarrassed, and Nesta seizes the opportunity to taunt her sister.

In a twist of fate, Jim crosses paths with Ann and they share an instant attraction. However, Ann's dislike for Jim stems from his previous disparagement of her poetry, leading her to view him as a rival instead of a potential partner.

Hoping to win Ann's heart without revealing his true identity, Jim disguises himself as Algernon Bayliss, the family butler. This ruse adds a layer of complexity to their interactions, as Jim tries to persuade Ann while hiding his notorious reputation.

Jim and Ann's worlds collide at a vibrant nightclub where Jim, claiming sobriety, tries to charm Ann. Their budding connection faces challenges, particularly from Jim's reckless behavior, leading to more public scandals.

Determined to pursue Ann further, Jim plans a trip to New York City to continue wooing her. This decision brings with it more chaos as their lives intertwine with a series of mishaps, leading to unexpected romantic tensions.

Amidst the chaos, Jim and Ann devise a scheme to deal with Ogden, Nesta's troublesome nephew. In a humorous plot twist, they plot to kidnap him and send him to boot camp, further deepening their connection through shared adventures.

While in New York, Jim accidentally confronts a man posing as Wizzy, who turns out to be a German spy. This encounter leads to a whirlwind of misunderstandings and dramas that complicate Jim's attempts to clear his name and protect Ann.

Jim finds a diary that contains his harsh criticism of Ann's poetry, which shatters her trust. This pivotal moment creates a rift between them, as Ann struggles with the realization of Jim's identity and the truth about their circumstances.

In a climactic turn of events, Jim stages a daring rescue of Ann from the clutches of the spy. This courageous act solidifies their bond, revealing the depth of their feelings for each other in the midst of chaos.

Having faced various obstacles together, Jim and Ann finally affirm their love for one another. Their experiences lead to a joyful climax where they decide to marry, bringing their families closer and resolving their competitive past.

The film concludes with promises of new beginnings as Eugenia embraces her royal ambitions and her rivalry with Nesta transforms into a budding alliance. This marks the end of their competitive saga with the formation of unexpected familial ties and romance.