Do It Yourself: The Story of Rough Trade

Year: 2009

Runtime: 88 mins

Language: English

Director: Chris Wilson

MusicDocumentary

On 20 February 1976, while Britain endured an IRA bombing campaign and a future prime minister was rising in middle England, Cambridge graduate Geoff Travis opened the Rough Trade record shop at 202 Kensington Park Road, just off Ladbroke Grove in west London. The shop stocked obscure, challenging releases—from American art‑rockers Pere Ubu to other avant‑garde acts—offering an alternative to the mainstream rock that dominated the music industry.

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