Branded

Branded

Year: 1950

Runtime: 104 mins

Language: English

Director: Rudolph Maté

Western

Ladd delivers his signature tough‑guy charisma in a high‑octane Western adventure. A hardened gunfighter joins a swindle to steal half a million dollars from a prosperous cattle family by posing as their long‑lost son, who was kidnapped in childhood, setting off a tense showdown.

Warning: spoilers below!

Haven’t seen Branded yet? This summary contains major spoilers. Bookmark the page, watch the movie, and come back for the full breakdown. If you're ready, scroll on and relive the story!

Timeline & Setting – Branded (1950)

Explore the full timeline and setting of Branded (1950). Follow every major event in chronological order and see how the environment shapes the story, characters, and dramatic tension.

Time period

Location

Bar M Ranch, the mountains, El Paso area, Rio Grande

Bar M Ranch sits on the frontier near the Rio Grande, where cattle roundups define daily life and tensions run high. The surrounding mountains provide rugged terrain for chases and ambushes, shaping the story’s danger and pace. The El Paso area and the border crossing ground the plot in a harsh, law-and-order landscape where loyalty is tested and fortunes can change hands in a flash.

🏜️ Western 🗺️ Borderlands 🐄 Ranch life 🌵 Frontier

Last Updated: October 04, 2025 at 16:53

Main Characters – Branded (1950)

Meet the key characters of Branded (1950), with detailed profiles, motivations, and roles in the plot. Understand their emotional journeys and what they reveal about the film’s deeper themes.

Choya (Alan Ladd)

A gunfighter on the run who uses a calculated ruse to insinuate himself into the Laverys' life. He becomes torn between self-preservation and a growing sense of responsibility toward Ruth and Tonio, and ultimately chooses loyalty over betrayal.

🗡️ Outlaw 🧭 Complex moral compass 💘 Romantic tension

Mr. Lavery (Charles Bickford)

A wealthy ranch owner and patriarch who recognizes the tattoo’s significance and wrestles with trust when a stranger bears his long-lost son’s mark. He provides protection and guidance to Ruth and Tonio, and ultimately supports Tonio’s return home.

🏠 Patriarch 💼 Ranch owner 🛡️ Protective

Ruth Lavery (Mona Freeman)

Lavery’s daughter who shares her father’s seriousness and kindness. She reveals the family’s pain about the missing brother and becomes emotionally entangled with Choya, while remaining concerned for Tonio’s welfare.

👩‍🌾 Ranch daughter ❤️ Loyal 🔎 Investigative

Tonio (Peter Hansen)

The boy raised by Rubriz who is revealed to be Lavery’s real son. He is wounded during the pursuit and torn between his origins and the life he’s known, prompting a reunion with his true family.

👦 Lost son 🧭 Identity 🩹 Wounded

Rubriz (Joseph Calleia)

A Mexican bandit who raised Tonio, discovers Tonio’s true lineage, and initially pursues him to recover the boy. He ultimately exerts a conscience-driven change of heart and supports Tonio’s return to the Lavery family.

🗡️ Kidnapper 🤝 Complex loyalties 🧭 Ambiguous

T. Jefferson Leffingwell (Robert Keith)

The scheming ranch antagonist who intends to murder Lavery to inherit the ranch. His pursuit accelerates the film’s conflicts and he is defeated in the stampede that changes the course of the plot.

💀 Antagonist ⚔️ Power 🔪 Deceit

Ransom (Tom Tully)

Lavery’s foreman who participates in the ranch’s labor and becomes part of the plan’s movements during the cattle roundup and the broader conflict on the ranch.

🛠️ Foreman 🤝 Ally 📈 Leadership

Tattoo (John Berkes)

The craftsman who creates the distinguishing tattoo that ties Choya to Lavery’s past, triggering the key reveal and driving the deception that fuels the plot.

🖋️ Tattoo artist 🎨 Symbol 🔖 Identity

Mrs. Lavery (Selena Royle)

Ruth’s mother and Lavery’s wife, a supportive presence whose awareness of the family’s history adds emotional depth to the story and the stakes of Tonio’s fate.

👩‍🦳 Matriarch ❤️ Family 🕊️ Hope

Last Updated: October 04, 2025 at 16:53

Major Themes – Branded (1950)

Explore the central themes of Branded (1950), from psychological, social, and emotional dimensions to philosophical messages. Understand what the film is really saying beneath the surface.

🎭 Identity

Choya uses a tattoo and a careful backstory to pose as Richard, Jr., trying to gain trust and a place with the Laverys. The plan hinges on a convincing resemblance and a web of lies that blur truth and fiction. The discovery of Tonio’s real situation confirms how fragile identity can be when family ties are at stake.

🤝 Loyalty

Guilt drives Choya to reevaluate his initial scheme and choose protection over profit. Rubriz faces his own loyalties as he confronts the truth about Tonio and the Laverys, testing whether old loyalties can bend toward a better outcome. The relationships between Choya, Ruth, Tonio, and Lavery anchor the moral center of the film.

🏠 Family and Belonging

The Lavery family becomes the emotional core: Ruth’s bond with her father and her concern for Tonio reveal a longing for belonging beyond wealth. Tonio’s true identity bridges two worlds and forces the family to redefine who belongs where. Ruth’s willingness to follow Choya signals a new, unconventional sense of family forged on the frontier.

⚖️ Conflict and Resolution

Leffingwell’s scheme to kill Lavery and seize the ranch drives the external conflict, culminating in a deadly stampede that alters whom the story serves. The pursuit across the border tests loyalties, but Choya’s shifting choices and Rubriz’s change of heart steer toward a resolution that stabilizes the Lavery clan. The ending ties up the moral threads as loyalty and family triumph over greed.

Last Updated: October 04, 2025 at 16:53

Mobile App Preview

Coming soon on iOS and Android

The Plot Explained Mobile App

From blockbusters to hidden gems — dive into movie stories anytime, anywhere. Save your favorites, discover plots faster, and never miss a twist again.

Sign up to be the first to know when we launch. Your email stays private — always.

Unlock the Full Story of Branded

Don't stop at just watching — explore Branded in full detail. From the complete plot summary and scene-by-scene timeline to character breakdowns, thematic analysis, and a deep dive into the ending — every page helps you truly understand what Branded is all about. Plus, discover what's next after the movie.

Branded Summary

Read a complete plot summary of Branded, including all key story points, character arcs, and turning points. This in-depth recap is ideal for understanding the narrative structure or reviewing what happened in the movie.

Branded Summary

Branded Timeline

Track the full timeline of Branded with every major event arranged chronologically. Perfect for decoding non-linear storytelling, flashbacks, or parallel narratives with a clear scene-by-scene breakdown.

Branded Timeline

More About Branded

Visit What's After the Movie to explore more about Branded: box office results, cast and crew info, production details, post-credit scenes, and external links — all in one place for movie fans and researchers.

More About Branded

Similar Movies to Branded

Discover movies like Branded that share similar genres, themes, and storytelling elements. Whether you’re drawn to the atmosphere, character arcs, or plot structure, these curated recommendations will help you explore more films you’ll love.