Set against the coastal backdrop of Visakhapatnam, the film centers on Chitti Babu, a highly educated yet idle man who places all his faith in astrology and fortune. Guided by the astrologer Poompuhar Devagna Sarma, he is told that he possesses Rajayogam and will rise to a kingly position within one year. He lives with his mother and his sister, Kunthi, who keeps pressuring him to arrange her marriage, even threatening to elope if a union isn’t secured soon.
Across the town, a wealthy self-made businessman named Royyala Naidu governs the fate of his daughter Rambha. He refuses to let her marry a rich but lazy man chosen by a matchmaker, insisting instead on a partner who demonstrates hard work and integrity, even if he is not wealthy. Chitti Babu happens to rescue Rambha from some bullies, and in the course of that encounter, a lizard falls on him, prompting a consultation with the astrologer, who foresees danger emanating from a virgin girl. Not long after, Chitti Babu is involved in a car accident caused by Rambha, and she falls in love with him. Rambha offers him a job at her father’s company, but he initially resists, feeling it would undermine his dignity. Yet, after pressure from Kunthi, he reluctantly accepts.
Despite initial disapproval from Royyala Naidu, Rambha’s devotion begins to win him over, culminating in an engagement. When Rambha even attempts suicide, Naidu capitulates and agrees to the marriage, but with a condition: Chitti Babu must pay a dowry of ₹1,00,000. To raise the money, Chitti Babu stages a grand wedding, inviting strangers and hoping for generous gifts. Naidu sabotages the plan and imposes additional constraints, including a stipulation that the couple’s first night be withheld until the dowry is fully paid.
A compromise finally emerges: Naidu agrees to accept the dowry in four installments. In a bid to gather funds, Chitti Babu turns to clever cons, such as selling a talking goat to a gullible buyer and posing as a blind man to secure a loan. However, his schemes are exposed when the people involved turn out to be friends or relatives of Naidu, exposing the ruse. The humiliation extends to Chitti Babu’s mother, provoking a heated reaction that leads to a divorce from Rambha. In a grim turn, Naidu arranges for Rambha to remarry, while Chitti Babu fiercely defends his right to oppose the remarriage. Naidu offers one final chance: if Chitti Babu can clear the debt, the marriage will be canceled.
Meanwhile, Kunthi agrees to marry an elderly man to help raise the money for the dowry. Spurred by a combination of desperation and resolve, Chitti Babu sets out to make his fortune anew. His early attempts falter, but he eventually encounters a cloth mill owner who is on the brink of bankruptcy and suicide. Through wit and ingenuity, he transforms the struggling business by introducing new designs, turning it into a profitable venture and amassing wealth at a startling pace.
Armed with money and confidence, Chitti Babu returns to the wedding hall, only to discover Kunthi poised to marry the elderly man, a scenario seemingly engineered by Naidu to reform him. In the end, the long ordeal culminates in a reconciliation: Chitti Babu and Rambha are united in marriage, and the film closes on their hopeful union after a journey marked by folly, hardship, and a turn toward responsibility.
